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2.
3.
4.
Text Definition
marketing
Consumer
market
Raw materials
Processed
goods
Target market
Who markets? 5
Manufacturers
Politicians
Service business
Non-profit
Individuals
Types of Products-2
Goods
Services
Industrial
Consumer
Raw Materials are:
1.2
area
Brand management
Distribution management
region
country
brand
distribution
Combination
Research
habits
lifestyle
competition
Includes a products:
name
logo
slogan
Package design
Trademark
advertising
publicity
Product Development
Packaging
Pricing
Branding
Sale
Physical distribution
Inventory management
Storage
Promotion
A competitive market is
An aggregate market is
A differentiated market is
Provide a specific example of the organization on the left and their target market
Org.
Example
Target
Clothing
Le Chateau
Shoe retailer
Payless
Fast food
McDonalds
Recording artist
Luke Bryan
Non-profit organization
Salvation Army
Apple
Love Pink
1.
1.
2.
3.
Product
develop
package
Brand
2.Promotion
1. advertise
2. Sales promotion
3. publicity
3.Price
4.Place
1. distribution
2. storage
3. channel
Use the following table to compare the marketing mix of the following companies. Explain your answer in
as much detail as possible. Use a Google search if possible to obtain more information.
Product
Quality
Place or
places
Location
Price
(higher/lower)
Promotion
What kind?
Pizza Pizza
vs.
Satisfactory
Seaway Mall
Lower
Sales
promotion or
advertise
Local pizza
place
Excellent
Mossioms
Pizzeria Highway 20
Medium
Publicity
McCains
Frozen Pizza
Good
Sobeys
South Pelham
Lower
Advertise
YMCA vs.
Good
Woodlawn
Road
Higher
Publicity or
advertise
local gym
Excellent
Kinsetic
SynergyNiagara street
Lower
Publicity or
Advertise
Local Sports
store vs.
Good
BucknersNiagara Street
Lower
Publicity or
Advertise
Sportcheck
Excellent
Seaway mall
Higher
Publicity or
Advertise or
Sales
Promotion
Satisfactory
Niagara Auto
Sales- Niagara
Street
Lower
Sales
Promotion or
Advertise
Excellent
David
Chevrolet
Niagara Street
Higher
Sales
promotion or
Publicity or
Advertise
Magic Cuts vs
Satisfactory
Lower
Sales
promotion or
Advertise
Local
Hairstylist
Excellent
Salon UtopiaFonthill
Higher
Advertise or
Publicity
GNC vs.
Excellent
Montorose
Road- Niagara
Falls
Higher
Sales
promotion or
Publicity or
Advertise
Local health
store
Good
Lewis &
Krawll- Thorold
road
Medium
Publicity or
Sales
Promotion or
Advertise
Good
Vansickle
Road,
St. Catharines
Higher
Publicity or
Advertise or
Sales
Promotion
Future Shop
Excellent
Geneva St.,
Higher
Publicity or
Chevrolet
dealership
vs.
The Source
St. Catharines
Satisfactory
Seaqay Mall
Advertise or
Sales
Promotion
Lower
Advertise or
Sales
Promotion
7 UP vs.
Mountain Dew
Coke vs.
Red Bull vs.
Gatorade
Marketing Plan=Goals+target market+4ps
Brand Strategy
Value
Value Equation
A rule of marketing
Distribution
Strategies
Push Strategy
1. Push
2. Pull
3. Combo
Pull Strategy
Combination
Pull strategy needs to combine with push, but push does not need
pull!
Explain
New packaging
Combo
Push
Billboard Advertising
Pull
Combo
Coupons
Pull
In Store-Discounts
Push