Beruflich Dokumente
Kultur Dokumente
Syndicate:
Class of YP 50 B
Introduction
U.S Home
Cliques Pen
Want to develop
MDF program
Meetings with
VP of marketing
& products
managers
Giveaways to
retailers
Company History
1922
Clique Pens
was formed
by two
Mennonite
cousins in
Kansas City
1978
U.S
Home
was
founded
by Bob
Utley
1980
Clique
Pens was
bought by
U.S Home
2013
Under U.S.
Home, Clique
Pens has
grown steadily,
and its stable
of brands sold
worldwide
15% advertising
30% consumer promotion
55% trade promotion
O Discount coupons promotion
O Collaborate with notebook & stationary supplier
O Use social media promotion
at the store
O At back to school period, consumer knew what
About Retailer
O Retailer can control the price policys
manufacture of pen
O Retailers have a power to control
manufacture
Issue
O Allocate their money for MDF program
Solution
O Use MDF programs and resize the