February

2015

Students are using a variety of applications they

are not brand loyal
Facebook to engage with family/acquaintances
however, their parents can see what they post
Facebook isnt cool if your parents (and teachers)
use it
Second accounts
They want their own space e.g. Instagram, Vine &
Snapchat

To get attention
92% use their real names & photos
71% show their address and/or school
50%+ post their e-mail address
84% post their interests
25% post videos of themselves
9% were worried about privacy
14% have public settings, 25% partly private
Worries about oversharing but they get attention

To get approval

This is not new, but is now online rather than real

world
Proles, timelines, photos & videos are manipulated
to show likes
Statistical relationship between number of friends &
need for likes
Positive feedback encourages users to share more and
be more daring
Therefore impulsive, thoughtless behaviour may not
be
Teens &tweens are eectively marketing themselves

Atnhink
d therseomething
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rately neies dFacebook is
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are a coupl
e
re
e of th
really
a
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opularity.
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nd
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n
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is post a pi
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rst
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e

a
t

a
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o
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oing to lie,
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Facebook transmits
t, totohe
.
popularity you have in life.

 Image
Many teens nd social media a crucial burden:
Snooping parents/sta
Drama
Eort curating their own online persona, paying
attention to likes, paying attention to others

Kids want to be seen by those they wish to be

seen by in the way they want to be seen

They are savvy about impression management,
identity expression and communication

 Stay in the loop, stay in the game

FOMO Fear Of Missing Out
Popularity on social media is validation of

popularity in the real world

Non participation or withdrawal is social suicide

1.

Many teenagers base their self worth on the number of likes,

comments and followers they get
Quantity is important why my friends have more followers? How can I get
more? What is wrong with me? Leads to feelings of depression/rejection

2.

Once you have posted something you cant get it back

Adolescence is a time of exploration one bad move a photo, question or
comment = a backlash. Angst of something they regret being out there

3.

Going viral
Anything inappropriate will spread like wildre but children are under
pressure to be funnier/racier/more daring. Photos & videos

4.

Parents

Did my mum see what my bf/gf just texted me? Will my friend post that
picture?

 three years since Ask.fm has been launched, it has been

In the
She
was being bullied on Ask.fm

connected
with the suicides of at least four teens. The rst were

Open to anyone aged over

Irish
teens
Ciara
Pugsley,
and
Erin 13
Gallagher,
The b
ullying
took
place 1o5,
ver
several
months 13, who both
killed
themselves in 2012 after being b ullied on Ask.fm..

Carolina
People
Ask.fm
d
oes
n
ot
review
r
epeatedly
s
aying
t
hings
o
n
h
er
A
sk.fm
p
age
like, "u
A
c
ry
f
or
Picchio
as a
Jessica Laney, from Hudson, Florida, hcomments
anged herself
after sw
he
o
r
m
onitor
t
heir
ugly
f*** go die evry1 wud be happy," or, "fat self
hyear
armin'
help?
14
old
had been bullied on the site and her family
reportedly ignored
service
c***."
Italian who

her p ain. She was 16 years old.

committed
Ask.fm tells users
that

suicide
Ask.fm
a
llows
u
sers
t
o
p
ost
c
omments
a
nonymously
they
d
o
s
o
a
t
t
heir
Josh Unsworth, 15, hanged himself behind his house
in own
following

risk,
a
nd
A
sk.fm
takes
nto
Lancashire
after being harassed by for months by babuse
ullies
oon
he

n
responsibility for content

site.
nd
On Friday 2 August she hanged herself. She wFacebook
as 14.

A messaging service where users

send photos, videos, texts & drawings to a self
regulated list if people
Photos are destroyed after 7 seconds
The last 10 communications are listed
Illusion of anonymity & invisibility
You can take screen shots (recorded) and there
are apps which allow photos to be recorded
secretly
In February 2013 60 million photos shared daily

 Vine shares videos

Users can create short, looping videos and

share them instantly

Teenagers like the ability to create/view
visual content without investing much time
Enables speedy media publishing
Already a top app
Majority of users are teenagers

 Mobile photo & video sharing

300 million users per month
68% of users are female

You can share personal information, photos

and link these to location

There have been issues with user
privacy/ownership being compromised,
illegal drug sales and inappropriate photos.

 Matchmaking app that uses geolocation tech.

Heavily criticised for appearance based

match making.
Uses data from Facebook allowing people
to use false accounts
Users can select gender, age range, distance
etc. both for themselves and their interest.
Past problems have allowed a users precise
location to be found for the next 40-165 days.

Geosocial networking for gay/bi/bi-curious men

Locates other men in order of proximity can
share location, photos, chat etc.
Very popular in London and the South East
Blendr launched in 2011 for all sexual
persuasions
Has been cited in 2015 for promotion of drug use
In 2014 a glitch enabled all users to be located
precisely. Egyptian police used it to hunt gays.
Widespread racist language.
Holocaust Memorials used as a background in
proles.

 Digital mail allowing people to discover and

buy products on the internet.

Oers a personalised shopping experience.
11 million users
Links to what your friends are buying or
rating

 Like Tinder/Grinder linked to an IM

Links to Facebook proles
Clicking on the cat icons allows you to chat

with any other user who has also clicked on

them.
Works on geolocation and interests to nd
compatibility.

 Works on phones only function is to send

friends the word yo.

Rise of the gimmick social network?
Released 01 April 2014 and valued at $10
million in July 2014
Can attach links to your yo.
Has been hacked, releasing user phone
numbers.
Copies include Hodor, aiyo, Lo and a
missile strike warning network in Israel.

Mobile based GPS and IM link to allow anonymous

micro-blogging.
Read and respond to all Yaks in a 1.5 mile radius.
Eectively an anonymous bulletin board
Major issues with cyber-bullying
Many MS and HS locations geofenced.
Yakarma (a score based like system to measure the
success of the user.
Peek allows you to anonymously view any feeds.
User accounts can be deanonymised by other users in
the same WIFI network.

Karma in Reddit = likes in Facebook

Reddit gold for humorous or high quality content
AMAs Ask Me Anything
Subreddit topic forum, some harmful eg.
gonewild an area where users post nude
photos.
Has raised money for charity/secret santa but
pornography and dangerous areas have & do
exist e.g. jailbait.
Links to nude photos of celebrities in August.

 Users rate photos of other users as hot or

not.
Linked to hot or not gossip
Users get a hotness rating out of 10 based
on the number of people who rate you as hot
vs. those who do not.

 Where people go whenever they want to kill

some time and have a laugh.

Range of comments and memes
Well integrated with mainstream social
media, which tends to regulate content.

 Cyberbullying is when someone uses

technology, such as the internet or a mobile

device to bully others
Is 24/7
Wherever you are
Can include images, video and text circulated
online
Online hate groups

 Dont deny access to technology: this may

prevent the child from speaking to you about

cyberbullying. They want to use technology
and shouldn't be punished for being a victim!
Discuss the issue & report it to Mrs Nicholls
Save the evidence take screen shots. Do not
block the sender or take any action
Dont reply bullies feed o reaction & any
response will lead to escalation

Sexting is the use of technology to share personal

sexual content, can be photo, video or text.
Potentially created an indecent image of a child.
By sending this content on to another person, they
have distributed an indecent image of a child.
By receiving content of this kind from another young
person, they are then in possession of an indecent
image of a child.
Reputation damage: sexting content can be
distributed to other users very quickly.
Content posted online can potentially exist forever
Emotional and psychological damage

 The internet can be a fantastic place for

children and young people to connect with

their friends, discover new things and be
creative. However, 'friends' made online may
not be who they say they are. This is a dicult
concept for children to understand.
If you suspect this may have happened,
please tell Mrs Nicholls only.

Teach students to
Be resilient these issues are driven by vulnerability
read social cues & non verbal communication
Cooperate with others
Be inclusive
Deal with free time
Deal with social media positive messages are read
as neutral, neutral as negative, negative
Be disciplined about sleep patterns
Be present in the moment