TO: Interested Parties

FROM: Bendixen & Amandi International

DATE: February 10, 2015
RE: Survey of California Latino Voters on 2016 US Senate Election
From January 30 to February 2, 2015, Bendixen & Amandi International conducted a statewide survey
among 600 likely California voters of Latino origin in the June 2016 primary. The survey, which has a margin
of error of 4 percentage points, is representative of a statewide Latino electorate on the basis of country of
origin, region, partisanship, and language of preference.

With the campaign to succeed retiring Senator Barbara Boxer now in full swing, our recent survey
finds former Mayor of Los Angeles and potential Senate aspirant, Antonio Villaraigosa in pole
position with Californias influential Latino electorate, leading Attorney General Kamala Harris in
the race for the U.S. Senate, with other Latino and non-Latino candidates trailing far behind.

1. In a horserace matchup of potential contenders, Villaraigosa captured 23 percent of the

vote among the likely Latino voters polled. Harris was second with 15 percent, trailed by
Democratic Congresswoman Loretta Sanchez (11%), Democratic Congressman Xavier
Becerra (8%), Republican Assemblyman Rocky Chavez (3%), and Fresno Republican Mayor
Ashley Swearingen (2%). Democratic Congressman Adam Schiff, former Republican Party
chairman Duf Sundheim and Tom Del Beccarro each received one percent. Thirty-five
percent of Latino voters were undecided about their candidate.

2. Latino voters gave Villaraigosa the highest favorability ratings in the poll, with 55%
saying they had positive feelings about him. Sanchez was second at 48% and
Becerra third at 33%. Harris trailed with 32%. All other candidates were largely
unknown, with positive ratings of less than 20%.

3. In a head-to-head matchup with Harris, Villaraigosa leads 44-29%. Some 27% of

Latino voters remain undecided.

In addition, 59% of voters said they could change their mind by the June 2016 election with only
38% firm in their decision. Fifty-six percent of Harris voters said they could change their minds,
while 51 percent of Villaraigosa voters said the same.

4. Villaraigosa led Harris in all regions of the state. His strongest area was the Latino
voter-rich Central Valley, where he leads Harris 50-22. He also bested Harris in
her home turf, with a 40-35% edge in northern California.

The poll also showed significant differences among the Latino electorate in
support for the candidates. Latino voters born in Mexico favored Villaraigosa over
Harris by a 60-20% margin. Those born in the U.S. backed Villaraigosa by a
narrower 37-31% margin.

Among those who choose Spanish as their language of preference, Villaraigosa led
Harris 58-23 percent. Among those with a preference for English, he led the
attorney general by a 39-31 percent margin.

In the final analysis, these numbers suggest a race that is both wide open
and fluid. Villaraigosa has a clear double digit lead with significant room to
grow among this electorate while most of the other candidates are unknown
to Californias Latino voters. This contest has the potential of being an
extremely competitive race if a Latino candidate enters the field and
energizes the Latino electorate with the historic opportunity to send the first
Latino from California to the United States Senate.
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