Assessment Brief BTEC (QCF)

Qualification:90 Credit Diploma in Video Games

Development.

Year: 1

Hand Out Date:05/01/2015

Assessor:Owain Milford

Assessment No:1

Unit No (s):6

Unit Title (s):Critical Approaches to Creative Media Productions

Scenario:
You have been asked by Playwire Media to perform research in order to identify and define the
target audience for Dying Light, a new action-adventure survival horror game developed by
Techland and published by Warner Bros Interactive Entertainment.

Hand in Date:

Task Outline

09/02/2015

ASSESSMENT 1: Defining Audiences

To complete this task effectively you will first need to look into
the game to define its genre, style and platform.
To complete your initial research you will be working in groups
of three. Once you have decided on your groups you will need to
undertake research in order to discover who the audience for the
game will be.
You will need to gather both qualitative and quantitative data on
audiences. You should also use audience profiling to define your
target audience. You can use a range of different research
techniques for each style if you feel necessary.
To find your target audience youll need to establish...
who would like to play this game
who is able to play this game
who plays/has played similar games
which audience is likely to purchase the game
Once all you data has been collected you will need to work
individually to create a 7 minute presentation of your findings.

In your presentations you will need to discuss...

What methods you used to discover your findings.
The conclusions of your research (which audience is the
most suitable and why).
Was there any correlation between your quantitative and
qualitative data.
Which methods were the most successful and why?
Your presentations will be delivered on 9/2/2015

P1 describe
how media
producers define
audiences with
some appropriate
use of subject
terminology.

M1 Explain how
media producers
define audiences
with reference to
detailed
illustrative
examples and
with generally
correct use of
subject
terminology.

This covers criteria:

D1
Comprehensively
explain how
media producers
define audiences
with elucidated
examples and
consistently
using subject
terminology.

Guidance to Students:

Include details of all your references and resources that you have used when completing this
assessment (include books, DVDs, journals, web sites and class presentations) ensure you use
the Harvard (APA) format of referencing for this.
ALL PASS criteria must be gained to achieve an overall pass for this unit
PLUS ALL MERIT criteria for a Merit grade
PLUS ALL DISTINCTION criteria for Distinction grade overall