Presentation

On
Agricultural
Marketing
Group Members Name & Roll No.

Mohadeb Kumar Sadhukha 022

Md. Sazzad Hossain 062
Monzurul Hasan 066
Kamol Ram Gour 068
Satyan Halder 118
Subas Chandra Saha 144
Md. Delower Hossain 252
Company Description

Master-Mind Inc. was started in 2002. Seven

members are behind the origin of the company. All
of them had completed their graduation from
Business Administration and also had a vast
experience. The company first introduced the
product “Master Tea” in 3 regional markets (Dhaka,
Chittagong & Khulna) of Bangladesh.
Strategic Focus and Plan
Mission / Vision
The mission and vision of Master Tea is to market high
quality product at competitive prices that justify
consumers in this fast growing tea market while providing
challenging carrier opportunities for the employees
goals:

Non-financial Goals
oTo retain its present image as the highest quality in which
it competes.
oTo cover markets in all over Bangladesh.
oTo increase the production and distribution capacity to
satisfy future sales while maintaining present quality.
oTo improve product quality through continuous research
and development.

Financial Goals
oTo earn maximum profit.
Points of Difference
Quality issue is the main issue of our “Master Tea”.
We take several steps to maintain our high quality.
These are:

oBig and bulky grain.

oTattered grain.
oFresh tea leaves are collected by expert
worker.
oMoisture is always protected because of air
tied tea bag.
oTea is packed near the garden
o“Master Tea” is excellent in smell and
taste.
 Price strategy

Quantity Price (Tk.)

1000 gm 165

500 gm 78

400 gm 65

200 gm 32

100 gm 17

50 gm 09

10 gm 02

Bag in bag 50 pieces 45

 Our distribution
channel
Production Special Agent Wholesaler Retailer Consumer
plant

1000000

800000

600000

400000

200000

0
2007 2008 2009 2010 2011

Net Sales (in '000) Gross Profit (in '000)

Figure: Financial Projection