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Swot Analysis

Strengths

Weaknesses

Good corporate image

Ineffective promotional tools

Experience in the line

Weak branding and competitive strategies

Qualitative products

Inappropriate variants of products

Convenient place.

Lack of latest technology

Large space
Maintaining customer relationship

Opportunities

Threats

Innovation in the product line

Increased competition

Increased purchasing power of Indian Consumer.

Competitors expansion in the market at a faster

Growing demand

pace
Lack of latest market information

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