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LG Electronics

INTRODUCTION:
LGElectronics (Korea
n:LG,
KRX: 066570, LSE: LGLD
Type Public
) is the world's second
Korean: LG 전자
largest manufacturer
KRX: 066570
of televisions and third-
LSE: LGLD
largest producer
of mobile phones. Founded 1958
With its
headquarters in the LG Headquarters Seoul, South Korea
Twin Towers
in Yeouido, Seoul, South Area served Worldwide
Korea, LG Electronics is
the flagship company Key people Yong Nam, (Vice Chairman &CEO)

of LG Group, one of the


world's largest Industry Mobile Communication

electronic conglomerate Digital Display

s. Digital Appliance
Digital Media
The company has
75 subsidiaries Employees
82,772 (29,948 in Korea/ 52,824 overseas) -
worldwide that design
as of 2006
and manufacture
televisions, home Parent LG Group
appliances, and
telecommunications Website LG Electronics Worldwide
devices. LG Electronics
owns Zenith Electronics and controls 37.9 percent of LG
Display. LG has been able to craft out in ten years, a premium
brand positioning in the Indian market and is today the most
preferred brand in the segment.
Summary:
By 2005, LG was a Top 100 global brand, and in 2006, LG
recorded a brand growth of 14%.Now the world's largest
plasma panel manufacturer, its affiliate, LG Display, is one of
the largest manufacturers of liquid crystal displays. Also in
2006, the company's mobile phone division, LG Mobile,
marketed the LG Chocolate phone, changing the company's
image of the maker of thick 3G phones. It now focuses on the
design and marketing of phones such as the LG Shine, the LG
Glimmer and LG Prada (KE850). As a result, the company was
picked as "The Design Team of the Year" by the red dot design
award in 2006~2007 and is often called the "New Apple" in the
industry and online communities.

COMPANY HISTORY:
The company was originally established in 1958
as GoldStar, producing radios, TVs, refrigerators, washing
machines, and air conditioners.The LG Group was a merger of
two Korean companies, Lucky (from the Korean "Lakhui") and
GoldStar, from which the abbreviation of LG was derived. The
current "Life's Good" slogan is a backronym. Before the
corporate name change to LG, household products were sold
under the brand name of Lucky, while electronic products were
sold under the brand name of GoldStar (Hangul:). In January
2009 LG was able to buy the domain name, LG.com, placing it
among the companies who own their two letter brand's domain
name.
In 1994 GoldStar gained sponsorship from The 3DO
Company to make the first 3DO Interactive Multiplayer. In
1995, GoldStar was renamed LG Electronics, and
acquired Zenith Electronics of the United States. LG Solar
Energy is a subsidiary formed in 2007 to allow LG Chem to
supply polysilicon to LG Electronics for production of solar cells.
In 2004, LGEIL also up its second Greenfield manufacturing unit
in Pune, Maharashtra that commences operations in October
2004. Covering over 50 acres, the facility manufactures LCD
TV, GSM Phones, Color Televisions, Air Conditioners,
Refrigerators, Microwave Ovens Color Monitors. In 2008, LG
took its first dive into the solar-panel manufacturing pool, as it
announced a preliminary deal to form a joint
venture with Conergy. Under the deal, set to be completed by
year's end, LG would acquire a 75 percent stake in Conergy's
Frankfurt solar-panel plant. LG has produced camcorders called
ARTCAM and DSLRs.
VISION:
LG Electronics is pursuing the vision of becoming a true
global digital leader, attracting customers worldwide through
its innovative products and design. The company’s goal is to
rank among the top 3 consumer electronics and
telecommunications companies in the world by 2010. To
achieve this, we have embraced the idea of “Great Company,
Great People,” recognizing that only great people can create a
great company.
CORPORATE IDENTITY:
 BRAND IDENTITY
 SLOGAN
 SYMBOL

BRAND IDENTITY:
THE LG BRAND COMPRISES FOUR BASIC ELEMENTS:
VALUES, INNOVATION, PEOPLE, AND PASSION.
SLOGAN:
"LIFE'S GOOD" REPRESENTS LG'S DETERMINATION TO
PROVIDE DELIGHTFULLY SMART PRODUCTS THAT WILL MAKE
YOUR LIFE GOOD.
'Life's Good' best expresses our brand's values, promises,
benefits and personality. It is an ultimate expression for what
our brand stands for and what we strive to deliver continuously.
LG's delightfully smart products will make your life good.

The LG Electronics Life's Good signature consists of the LG


logo, seal, and the slogan, "Life's Good" set in Charlotte Sans
typeface curved around the LG symbol. The curving of the
slogan reinforces LG's personality and uniqueness. The
consistent usage of this signature clearly establishes the
unique identity of the company and unifies every division and
product from LG Electronics across the globe.
SYMBOL:
The letters "L" and "G" in a circle symbolize the world,
future, youth, humanity, and technology. Our philosophy is
based on Humanity. Also, it represents LG's efforts to keep
close relationships with our customers around the world.

The symbol consists of two elements: the LG logo in LG


Grey and the stylized image of a human face in the unique LG
Red color. Red, the main color, represents our friendliness, and
also gives a strong impression of LG's commitment to deliver
the best. Therefore, the shape or the color of this symbol must
never be changed.
YOUNG NAM(Vice Chairman and CEO, LG Electronics ):
Biography,
Yong Nam was appointed Vice Chairman and CEO of
LG Electronics effective January 1,2007. His appointment
signifies LG's desire to achieve the status of a highly
profitable, technological leader with strong brand power.

Mr. Nam honed his strong business insight during


his 30 years of experience with LG Electronics, LG
Corporate and LG Telecom. He is well-known in the
industry for his strategic outlook, in-depth IT experience
and global perspective.

Prior to his appointment, Mr. Nam served as Head of


Strategic Business for LG Corporation and was
responsible for overall strategic business initiatives. He
directly supported the LG Group chairman on a variety of
business issues, including telecommunications.

Mr. Nam served as the President and CEO of LG


Telecom from 1998 until 2006. Under his leadership, the
company's revenue increased fivefold from $560 million
to $2.6 billion;subscribers tripled from 2.1 million to
nearly 7 million;and profits grew to around $250 million
in 2005. He was instrumental in introducing the world
first mobile internet service,ez-i,and in commercializing
mobile banking service Bank ON,now the number one
convergence service in Korea.
In 1997, he assumed additional responsibilities,
overseeing the Executive Office for Strategic Projects,
LG's corporate-level new business development arm.
Later that year, he led the Multimedia Division of LG
Electronics as Vice President and transformed the
division into a profitable business within just one year.

Mr. Nam joined the LG Chairman's Office in 1986. As


a Special Assistant to the Group Chairman, he ran the in-
house team that drove change management. He also led
corporate-wide efforts to achieve operational excellence
and redefine LG's strategic direction.

Mr. Nam's career at LG began in 1976 when he


joined LG Electronics in the overseas business planning
division. As part of this role, he spent seven years in the
U.S. in several management positions centered on
marketing and sales, which helped him develop a global
perspective on LG's business.

Mr. Nam is a graduate of Seoul National University,


and is fluent in English and Japanese in addition to his
native Korean. He and enjoys golf, reading and hiking
during his leisure time.

AWARDS AND ACCOLADES:


In 2008, LG won 11 red dot design awards, 11 iF product
design awards, and 13 Innovation Awards at CES, where the 50-
inch PG6000 1080p Plasma HDTV was “Best of Video Display.”
In 2009 LG has won 15 Design & Technology honors
at CES including the CES 'Best of Innovations' in the Wireless
Communications Category for LG Dare(VX9700) and Home
Appliances Category for Steam Laundry Pair:SteamWasher with
Allergiene Cycle and SteamDryer(WM3001H). Seven 2009
products have been awarded with iF product design awards and
another seven received red dot design awards.
Two LG washing machines have also achieved Asthma and
Allergy Friendly Certification based on the Allergiene Steam
cycle. The Asthma and Allergy Friendly Certification Program is
a science based Certification mark that is awarded to products
that are proven to be more suitable for those suffering
from asthma and allergies. The Allergiene cycle of the LG
washing machines has been proven to be capable of reaching
thermal killing temperatures for the house dust mite, and also
that any allergen present will be removed following washing.
BUSINESS DIVISIONS:
Mobile communications:
LG Electronics is the world's third
largest handset maker.

Digital appliance:
The home appliance division makes products like
refrigerators, air conditioners and washing machines. Its 2007
sales totaled KRW 11.8 trillion, accounting for 29% of the
company's total revenue. The division's profit was KRW 717.1
billion. About 35% of the company's home appliance revenue
comes from the North American market.
Digital display:
PlasmaTVs, LCDTV
s,Micro`Display`Panel`TVs,Monitors,PDPModules, OLED Panels,
USB Memory,Flat Panel Computer Monitors.
Digital media:
Home Theater Systems, Blu-ray Disc players, DVD
Recorders, Super Multi DVD Rewriters, CD±RW, Notebook PCs,
Desktop PCs, PDAs, PDA Phones, MP3 Players, New Karaoke
Systems, Car Infotainment
LG mobile devices are made for GSM networks as well as
for CDMA networks worldwide. LG phones are available also in
unlocked versions that can be used on any GSM network
worldwide and not just for a specific carrier's network

R&D:
From mobile innovations to digital media
technology, LG is leading the electronics industry and
bringing technology into your home. The LG Institute of
Technology was founded to nurture ongoing innovation
like improving energy devices, multimedia processing,
and wireless networks around the world.

PRODUCT RECYCLE:
Takeback policy:
Though telecommunication service providers, mobile
phone retail shops and some supermarket chains offer the
possibility of returning used mobile phones and their
accessories for reuse or recycling, it is not a common
practice in today's society. LG Electronics plans to make it
much easier for consumers to return their end-of-life or used
phones.
In India, the draft rules for E-waste (Management and
Handling) Rules 2008 have been notified by the Central
Government. Though the said rules have not been finalized
as yet, But since 5th June 2009, we have voluntarily and
pro-actively made available 50 mobile phone drop-off points
and are expanding the Country level accessibility of take-
back channels to all of our customers. To maximize resource
efficiency through mobile phone recycling, LG Electronics
works closely with all mobile phone supply chains including
telecommunication service providers, distributors,
merchandiser’s customers, and the recycling industry.

OTHER:
LG Electronics is also one of the largest providers of
hotel televisions. These sets are equipped with Pro:Idiom
DRM technology that allows for the hotel guest to enjoy HD
programming in a hotel room.

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