EMBA Annual

Alumni Survey
Taylor Elliott, Mika Patterson, Lakeitra Willis

Background
Provide information that can help satisfy the
needs of EMBA students at TWU.
Results are shared with the accrediting body
(ACBSP)

Research Objectives
Evaluate alumni satisfaction with the EMBA
program
Determine overall effectiveness of graduate
program
Determine the longevity of the TWU School of
Management EMBA Gala

Research Design
Created questionnaire composed of 38
questions
Sent out questionnaire via e-mail link
Accomplished through Client

55 alumni participated

Alumni Survey

RESULTS

Sample Demographics
AGE RANGE
36 45 years

34.0%

46 55 years

34.0%

26 35 years

15.1%

56+ years

13.2%

18 25 years

3.8%

SEX
Female

73.6%

Male

26.4%

Satisfaction
Cost of Graduate Program
Satisfied (Top 2 boxes)

94.5%

Neutral

1.9%

Unsatisfied

1.9%

N/A

1.9%

Highest
Satisfaction
Score

Quality of Professors
Satisfied (Top 2 boxes)

92.5%

Neutral

5.6%

Unsatisfied

1.9%
Quality of Course Content
Satisfied (Top 2 boxes)

87.0%

Neutral

11.1%

Unsatisfied

1.9%

I love this program and I have

recommended it to many of my
friends and co-workers.

Quality of Class Projects

Satisfied (Top 2 boxes)

88.9%

Neutral

7.4%

Unsatisfied

3.7%
Quality of Textbooks
Satisfied (Top 2 boxes)

79.6%

Neutral

14.8%

Unsatisfied

5.6%
Quality of Online Instruction

Satisfied (Top 2 boxes)

74.0%

Neutral

24.1%

Very Unsatisfied

1.9%
Lowest
Satisfaction
Score

EMBA Programs Overall Effectiveness

Effective (Top 2 boxes)

79.6%

Neutral

13.0%

Ineffective

3.7%

Very Ineffective

3.7%

Effectiveness
Time it Took to Obtain Job After Degree
0 6 Months 35.2%
Other * 48.1%

Degree Led to Promotion?

Did Not Receive 55.6%

Degree Led to Pay Raise?

Did Not Receive 50.0%

I appreciate the opportunity for

receiving a second chance - and a
second career. Without this
educationI would not be as
successful as I am today. The
valuable "lessons learned" by the
faculty, staff, and fellow classmates
was much better than I would have
thought

Alumni Relations
83.6% of students took classes at a
location other than Denton
32.7% of students Attended the Houston
Campus.
Interested in Alumni Updates?
Yes

58.5%

No

40.0%

Most of the alumni

communications I receive involve
activities held at the Denton
campus location. I live in Houston
and attended the campus in
Houston.

Member of Alumni Association?

Yes

28.3%

No

71.7%

Want to Become a Member of

Alumni Association?
Yes

50.0%

No

50.0%

Monetary Donations?
Yes

43.4%

No

56.6%

Attended EMBA Gala?

Yes

24.5%

No

75.5%

EMBA Gala Should Continue?

Agree

46.7%

Neutral

50.0%

Strongly Disagree

3.3%

Limitations
Response Rate:
Email limitations
Bounce back email, Intervals of 15

Time Frame

Recommendations
1. Continue to improve satisfaction measures
90.0% goal in each category
2. Build stronger connection with program
students and alumni

Targeted communication towards alumni and their

specific campus
Provide a service to keep students, alumni, and
faculty connected with one another

3. Provide Career Services for students

Advise and assist students with job placement

4. Discontinue Annual Alumni Gala

5. Continue collecting data reopen survey