Beruflich Dokumente
Kultur Dokumente
These four concepts were discussed using various theories and examples.
You can assume any consumer product of any category and connect to how
this brand is to trying to influence consumer behaviour through a specific
Instructions
There can be two examples for one brand but there must be at least
one messaging strategy for each of the ten concepts.
Evaluation Parameters For 50 marks (Weightage for the final marks will be
20%)
Minimum of 6 examples from the same brand 10 (1 mark per
example)
Do let me know if anyone will have any questions. This is to make sure that
everyone is on the same page from the expectations of this assessment.
Everyone should stay through the entire presentation. No one can finish their
presentation and walk away.
Regards
Balaji