Sie sind auf Seite 1von 4

Gayathri

Kindly forward this to the class.

This evaluation will cover the concepts discussed till now.

Cultural (Cultural, Sub-Cultural)

Social (Family, Roles, Reference groups)

Personal (Age, Life cycle stages, Occupation, Economic Situation,


Lifestyle, Individual Personality, Brand Personality)

Psychological (Motivation, Perception, Learning)

These four concepts were discussed using various theories and examples.

You can assume any consumer product of any category and connect to how
this brand is to trying to influence consumer behaviour through a specific

message based on the concepts discussed above.

Instructions

There must be at-least 10 examples(out of the 15 listed above)


outlining the concepts discussed One example per concept

There can be two examples for one brand but there must be at least
one messaging strategy for each of the ten concepts.

There must be a short description of the concept explained verbally


followed by the messaging strategy with some text or pictures and talk about
how the brand has attempted to influence the consumer behaviour

There must be a minimum of 6 examples from the same brand and


there can be 4 examples of competing brands if examples from this brand is
not available.

Evaluation Parameters For 50 marks (Weightage for the final marks will be
20%)

Minimum of 10 concepts discussed and relevant examples 20(2


marks per example)


Minimum of 6 examples from the same brand 10 (1 mark per
example)

Communication and Presentation skills - 10

Depth of understanding of what is presented and clearly explaining


each point and not rushing through the slides just to finish the slides( To
elaborate, not to show the slides for five seconds and immediately clicking to
the next slide saying that this is how this brand influenced consumer
behaviour but explaining clearly how this brand tried consumer behaviour
giving examples and talking at least for 20 seconds or so) 10 (1 mark per
example)

Do let me know if anyone will have any questions. This is to make sure that
everyone is on the same page from the expectations of this assessment.

Everyone should stay through the entire presentation. No one can finish their
presentation and walk away.

Regards

Balaji

Das könnte Ihnen auch gefallen