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ENG 4UI

Media Studies

Advocacy Advertising: Media Analysis


Learning Goals:
We will analyze an advertisement and then create and present a media product in the form of a
slideshow to demonstrate our understanding of how media works.
Formative Task Instructions:
1. Review the Power Point, Advocacy Advertising posted under 4UI Short Stories on jhssenglishbrooks.weebly.com. These are several examples of media texts which will help you to complete
your own media analysis and posted presentation assignment.
2. Complete questions # 1-4 at the end of the Power Point presentation. You must submit your
answers with the Summative Assignment.
Summative Assignment:
Increasingly, corporations, non-profit organizations, and governments are using advertising and
marketing to promote images and ideas. This advocacy advertising is usually less direct than productselling advertising.
1. Research a variety of organizations and their advertisements and choose ONE to evaluate.
2. Create a brief presentation (5 minutes) alone or with a partner.
3. Your presentation must include:
visual examples of some of the ways your organization uses advertising and marketing to
promote ideas;
Evaluation of the effectiveness of the media texts you present. Use the questions you
answered about the sample texts as guides for your analysis.
4. Submit the answers to the formative questions.
Criteria
Knowledge &
Understanding
/25
shows appropriate
media source to
the class;
demonstrates
understanding of
the media text

Thinking
/25
research, analysis,
interpretation, and
understanding

Communication /
25

Level 4

Images and text


are displayed to
class with a
high degree of
effectiveness

Demonstrates
very strong
understanding of
media chosen

highly logical
and coherent
information
given

eye contact, voice


projection, clarity,
confidence, body
language, pace
and flow

Level 3

images and text


are displayed to
class effectively

Demonstrates
solid
understanding of
media chosen

logical, useful,
coherent
information given

solid comments
made about the
effectiveness of
the media text

sophisticated,
insightful
comments made
about the
effectiveness of
the media text
expresses and
organizes ideas
and information
with a high
degree of
effectiveness

Media Studies
Oral Communication

expresses and
organizes ideas
and information
with
considerable
effectiveness

/50
/25

Level 2

images and
text are
displayed with
some
effectiveness

Demonstrates
some
understanding
of media
chosen

information in
is rudimentary
and/or lacking
somewhat in
logic,
coherence

some
comments
made about the
effectiveness of
the media text
expresses and
organizes
ideas and
information
with some
effectiveness

Level 1

images and text


are displayed
with limited
effectiveness

Demonstrates
limited
understanding
of media
chosen

not useful
and/or not
thorough and/or
not coherent

limited
comments
made about the
effectiveness of
the media text

expresses and
organizes ideas
and information
with limited
effectiveness

Below Level 1

No media
displayed and /
or below level
of expected
understanding
shown

not effective

ineffective

ENG 4UI

Media Studies

Advocacy Advertising: Media Analysis


Learning Goals:
We will analyze an advertisement and then create and present a media product in the form of a
slideshow to demonstrate our understanding of how media works.
Formative Task Instructions:
3. Review the Power Point, Advocacy Advertising posted under 4UI Short Stories on jhssenglishbrooks.weebly.com. These are several examples of media texts which will help you to complete
your own media analysis and posted presentation assignment.
4. Complete questions # 1-4 at the end of the Power Point presentation. You must submit your
answers with the Summative Assignment.
Summative Assignment:
Increasingly, corporations, non-profit organizations, and governments are using advertising and
marketing to promote images and ideas. This advocacy advertising is usually less direct than productselling advertising.
5. Research a variety of organizations and their advertisements and choose ONE to evaluate.
6. Create a brief presentation (5 minutes) alone or with a partner.
7. Your presentation must include:
visual examples of some of the ways your organization uses advertising and marketing to
promote ideas;
Evaluation of the effectiveness of the media texts you present. Use the questions you
answered about the sample texts as guides for your analysis.
8. Submit the answers to the formative questions.
Criteria
Knowledge &
Understanding
/25
shows appropriate
media source to
the class;
demonstrates
understanding of
the media text

Thinking
/25
research, analysis,
interpretation, and
understanding

Communication /
25

Level 4

Images and text


are displayed to
class with a
high degree of
effectiveness

Demonstrates
very strong
understanding of
media chosen

highly logical
and coherent
information
given

eye contact, voice


projection, clarity,
confidence, body
language, pace
and flow

Level 3

images and text


are displayed to
class effectively

Demonstrates
solid
understanding of
media chosen

logical, useful,
coherent
information given

solid comments
made about the
effectiveness of
the media text

sophisticated,
insightful
comments made
about the
effectiveness of
the media text
expresses and
organizes ideas
and information
with a high
degree of
effectiveness

Media Studies
Oral Communication

expresses and
organizes ideas
and information
with
considerable
effectiveness

/50
/25

Level 2

images and
text are
displayed with
some
effectiveness

Demonstrates
some
understanding
of media
chosen

information in
is rudimentary
and/or lacking
somewhat in
logic,
coherence

some
comments
made about the
effectiveness of
the media text
expresses and
organizes
ideas and
information
with some
effectiveness

Level 1

images and text


are displayed
with limited
effectiveness

Demonstrates
limited
understanding
of media
chosen

not useful
and/or not
thorough and/or
not coherent

limited
comments
made about the
effectiveness of
the media text

expresses and
organizes ideas
and information
with limited
effectiveness

Below Level 1

No media
displayed and /
or below level
of expected
understanding
shown

not effective

ineffective