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Cadbury's Oreo

Parent Company

Cadbury's(Kraft)

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

World's Number 1 Biscuit

USP

World's largest selling Biscuits, World's number 1 biscuit

STP
Segment

Quality conscious children and adults

Target Group

Children and Youth

Positioning

The biscuit with goodness of milk

SWOT Analysis
1. Low cost
2. Perceived as the world's number one biscuit
3. Good product quality and packaging
Strength

4. Leadership in world for sandwich category

Weakness

1. Limited target audience i.e. people who prefer


chocolate based biscuits
1. Tie-up with corporates/hotel chains

Opportunity

2. Launch various flavours for the cream e.g. Treat-O

Threats

1. Severe threat from wafer and salted snacks segment


2. Similar biscuit categories e.g. Sandwich Biscuits

3. Chocolates
4. Poor copies
Competition
1. Britannia Bourbon
2. ITC Sunfeast Sandwich Biscuits
Competitors

3. Parle Hide n Seek