THE Philippines is now a member of the Protocol Relating to the Madrid
Agreement Concerning the International Registration of Marks (Madrid Protocol) with the deposit of the instrument of accession with the World Intellectual Property Organization (WIPO). President Benigno Aquino 3rd recently signed the instrument of accession for the protocol. The Philippines is the first country to accede this year and is the 85th Contracting Party to the Madrid Protocol. The Madrid Protocol is a filing system that facilitates the registration of marks in several countries through a single application filed with the Intellectual Property Office of the Philippines (IPOPHL). It simplifies the protection of marks outside the Philippines and reduces the cost of registration. The major trading partners of the PhilippinesJapan, United States of America, China, Singapore, South Korea and Germany are members of the Madrid Protocol. The Philippine accession to the Madrid Protocol is essential in making the country globally competitive. By membership in the Madrid Protocol, the Philippines opens its doors to 84 countries, (which is expected to increase overtime), of which their economies constitute most of international trade.
Foreign businesses interested in establishing their businesses in the
Philippines will be encouraged by the ease in protecting their marks in the country. More importantly, accession to the Madrid Protocol will help Filipino entrepreneurs to protect their brands as they expand into international markets since financial and administrative costs are considerably reduced, IPOPHL said. The Madrid Protocol also eases the cost of doing business for foreign investors and facilitates exports for Filipino entrepreneurs. IPOPHL noted that accession by the Philippines to the Madrid Protocol was endorsed by the Philippine Chamber of Commerce and Industry, Makati Business Club, Federation of Filipino-Chinese Chambers of Commerce and Industry Inc., American Chamber of Commerce of the Philippines/Joint Foreign Chambers of the Philippines, the Philippine Retail Association and the Federation of Indian Chambers of Commerce Philippines Inc. The IPOPHL will begin accepting applications filed via the Madrid Protocol on July 25, 2012. For more information on Madrid Protocol, contact the IPOPHL 7980114 or 238-6300 ext. 515 or e-mailmadrid@ipophil.gov.ph or log on to www.ipophil.gov.ph.