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Consumer Buyer Behavior

Retail Marketing Environment
Retail Merchandising and Buying
Retail Selling Skills
Human Resource Management II

Retail Stores and Operations Management

IT in Retail
Franchising in Retail
Customer Centric Organization

Online Retail Management-2 mica

1. Introduction to Marketing
2. Services Marketing
3. Sales and Distribution Management
4. Principles of Retail Management
5. Retail Evolution and Formats
6. Franchising
7. Brand Management
8. Shopper Behaviour and Psychology
9. Research Methodology and Retail Research
10. Retail Communications Mix
11. IT in Retail
12. Store Operations
13. HR in Retail
14. Retail Locations
15. Retail Buying, Merchandising
16. Category Management
17. Mall Management

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SEMESTER II
Paper Code

Subjects

MRM 201

Buying, Merchandising and Vendor Management

MRM 202

Retail Selling Skills and Sales Management

MRM 203
Introduction to Retail & Retail Environment and concepts
MRM 204

IT in Retail

MRM 205

Consumer Buying Behaviour and Consumer Service & Standards

MRM 206

Advertising and Brand Management

MRM 207

Research Methodology & Market Research

MRM 208

Management Skills & Ethos

SEMESTER III
Paper Code

Subjects

MRM 301

Retail Marketing and Retail Strategy

MRM 302

Supply Chain Management and Warehousing

MRM 303

Legal Issues in Retail

MRM 304

Store Design & Visual Merchandising

MRM 305

Management Information System

MRM 306

Management Accounting

MRM 307

Retail Store Operations

SEMESTER IV
Paper Code

Subjects

MRM 401

Retail Marketing and Retail Strategy

MRM 402

Supply Chain Management and Warehousing

MRM 403

Legal Issues in Retail

MRM 404

Store Design & Visual Merchandising

MRM 405

Management Information System

MRM 406

Management Accounting

MRM 407

Retail Store Operations