PROMOTION STRATEGY-

IMPRESSION MANAGEMENT
By Mrinmoy Majumder
1st MBA(HR)
Promotion Strategy
 Important aspect of an Organisation.
 Various techniques are implemented by the
employees.
 Techinques like –
Entitlement,Enhancement,obstacle
disclosure, Association.

Some other promotion strategy.
 Promotions by Piggy Backing on the work of others.


 Promotion Tactics by making claims on other people's

work.


 Other general aggressive promotion tactics:

-Networking: Establish a list of contacts and use them to

further your career.

-Promotions by helping the rising powers.

-Helping people in power.

Example


-Anand Jain (born 1957) is an Indian
business executive. He is the Chairman of
Jai Corp Limited,Navi Mumbai SEZ Pvt.
Ltd. Mumbai SEZ Limited, Reliance
Haryana SEZ Ltd & Urban Infrastructure
Venture Capital Private
Limited(UIVCPL).
-Anand Jain was #19 on the Forbes India's
40 Richest list in 2007. He is regarded as a
close associate of Mukesh Ambani.
References
 Luthans Fred, “Organisational Behaviour”,Tenth
Edition,McGraw Hill Publication,2007
 Online encyclopedia-wikipedia.com
