EUROPE 2020

EUROPEAN STRATEGY FOR SMART,

SUSTAINABLE AND INCLUSIVE
GROWTH
CURS 13
ORGANIZAIA I MANAGEMENTUL BAZAT PE CUNOTINE

TABLE OF CONTENTS
EXECUTIVE SUMMARY
1. A MOMENT OF TRANSFORMATION
2. SMART, SUSTAINABLE AND INCLUSIVE GROWTH
3. MISSING LINKS AND BOTTLENECKS
4. EXIT FROM THE CRISIS: FIRST STEPS TOWARDS 2020
5. DELIVERING RESULTS: STRONGER GOVERNANCE
6. DECISIONS FOR THE EUROPEAN COUNCIL
ANNEXES

WHERE EUROPE STANDS NOW?

THE CRISIS HAS WIPED OUT RECENT PROGRESSS:
GDP GROWTH: - 4% IN 2009, WORST SINCE THE 1930s
INDUSTRIAL PRODUCTION: - 20% WITH THE CRISIS, BACK TO
THE 1990s
UNEMPLOYMENT:
23 MILLION PEOPLE
7 MILLION MORE UNEMPLOYED IN 20 MONTHS
EXPECTED TO REACH 10.3% IN 2010 (BACK TO 1990s LEVEL)
YOUTH UNEMPLOYMENT OVER 21%

EUROPE 2020:
EU AFTER THE CRISIS
THE CRISIS IS A WAKE-UP CALL
BUSINESS AS USUAL WOULD CONSIGN US
TO A GRADUAL DECLINE
PRESIDENT BARROSO, COMMUNICATION, 3
MARCH 2010

EUROPES STRUCTURAL
HAVE BEEN EXPOSED

WEAKNESSES

LOWER GROWTH POTENTIAL

PRODUCTIVITY GAP
HIGH AND RISING UNEMPLOYMENT
AGEING
POVERTY
LIMITED FISCAL ROOM

GLOBAL CHALLENGES INTENSIFY

COMPETITION FROM DEVELOPMENT AND
EMERGING ECONOMIES
GLOBAL FINANCE PROBLEMS
CLIMATE CHANGE
PRESSURE ON RESOURCES

EUROPE 2020 PUTS FORWARD THREE

MUTUALLY REINFORCING PRIORITIES
1. SMART GROWTH: DEVELOPING AN ECONOMY
BASED ON KNOWLEDGE AND INNOVATION
2. SUSTAINABLE GROWTH: PROMOTING A MORE
RESOURCE EFFICIENT, GREENER AND MORE
COMPETITIVE ECONOMY
3. INCLUSIVE GROWTH: FOSTERING A HIGHEMPLOYMENT ECONOMY DELIVERING SOCIAL
AND TERRITORIAL COHESION

EUROPE 2020 STRATEGY

7 FLAGSHIP INITIATIVES
SMART GROWTH
1. INNOVATION UNION
2. YOUTH ON THE MOVE
3. A DIGITAL AGENDA FOR EUROPE
SUSTAINABLE GROWTH
4. RESOURCE-EFFICIENT EUROPE
5. AN INDUSTRIAL POLICY FOR GREEN GROWTH
INCLUSIVE GROWTH
6. AN AGENDA FOR NEW SKILLS AND JOBS
7. EUROPEAN PLATFORM AGAINST POVERTY

EUROPE 2020 STRATEGY

THREE GROWTH VECTORS
THREE KEY DRIVERS FOR GROWTH, TO BE IMPLEMENTED THROUGH
CONCRETE ACTIONS AT EU AND NATIONAL LEVELS:
SMART GROWTH - FOSTERING KNOWLEDGE, INNOVATION,
EDUCATION AND DIGITAL SOCIETY, DEVELOPING AN ECONOMY
BASED ON KNOWLEDGE AND INNOVATION
SUSTAINABLE GROWTH - MAKING OUR PRODUCTION MORE
RESOURCE EFFICIENT WHILE BOOSTING OUR COMPETITIVENESS,
PROMOTING
A
LOW-CARBON,
RESOURCE-EFFICIENT
AND
COMPETITIVE ECONOMY
INCLUSIVE GROWTH - RAISING PARTICIPATION IN THE LABOUR
MARKET, THE ACQUISITION OF SKILLS, THE FIGHT AGAINST POVERTY,
FOSTERING A HIGH-EMPLOYMENT ECONOMY DELIVERING SOCIAL
AND TERRITORIAL COHESION.

EUROPE 2020 STRATEGY

5 HEADLINE TARGETS
1. RAISE THE EMPLOYMENT RATE OF THE POPULATION AGED 20-64 FROM THE
CURRENT 69% TO AT LEAST 75%.
2. ACHIEVE THE TARGET OF INVESTING 3% OF GDP IN R&D, IN PARTICULAR
BY IMPROVING THE CONDITIONS FOR R&D INVESTMENT BY THE PRIVATE
SECTOR, AND DEVELOP A NEW INDICATOR TO TRACK INNOVATION.
3. REDUCE GREENHOUSE GAS EMISSIONS BY AT LEAST 20% COMPARED TO
1990 LEVELS OR BY 30% IF THE CONDITIONS ARE RIGHT, INCREASE THE
SHARE OF RENEWABLE ENERGY IN OUR FINAL ENERGY CONSUMPTION TO
20%, AND ACHIEVE A 20% INCREASE IN ENERGY EFFICENCY.
4. REDUCE THE SHARE OF EARLY SCHOOL LEAVERS TO 10% FROM THE
CURRENT 15% AND INCREASE THE SHARE OF THE POPULATION AGED 30-34
HAVING COMPLETED TERTIARY EDUCATION FROM 31% TO AT LEAST 40%.
5. REDUCE THE NUMBER OF EUROPEANS LIVING BELOW NATIONAL POVERTY
LINES BY 25%, LIFTING 20 MILLION PEOPLE OUT OF POVERTY.

SMART GROWTH
1. INNOVATION
EU FLAGSHIP INITIATIVE INNOVATION
UNION TO IMPROVE FRAMEWORK
CONDITIONS AND ACCESS TO FINANCE
FOR RESEARCH AND INNOVATION SA AS
TO STRENGHTEN THE INNOVATION CHAIN
AND BOOST LEVELS OF INVESTMENT
THROUGHOUT THE UNION

SMART GROWTH
2. EDUCATION
EU FLAGSHIP INITIATIVE YOUTH ON THE
MOVE TO ENHANCE THE PERFORMANCE
OF EDUCATION SYSTEMS AND TO
REINFORCE
THE
INTERNATIONAL
ATTRACTIVENESS OF EUROPES HIGHER
EDUCATION

SMART GROWTH
3. DIGITAL SOCIETY
EU FLAGSHIP INITIATIVE A DIGITAL
AGENDA FOR EUROPE TO SPEED UP THE
ROLL-OUT OF HIGH-SPEED INTERNET AND
REAP THE BENEFITS OF A DIGITAL SINGLE
MARKET FOR HOUSEHOLDS AND FIRMS.

SUSTAINABLE GROWTH
4. CLIMATE, ENERGY AND MOBILITY
EU FLAGSHIP INITIATIVE RESOURCE
EFFICIENT
EUROPE
TO
HELP
DECOUPLE ECONOMIC GROWTH FROM
THE USE OF RESOURCES, BY DECARBONISING OUR ECONOMY, INCREASING THE
USE OF RENEWABLE SOURCES, MODERNISING OUR TRANSPORT SECTOR AND
PROMOTING ENERGY EFFICIENCY.

SUSTAINABLE GROWTH
5. COMPETITIVENESS
EU FLAGSHIP INITIATIVE AN INDUSTRIAL POLICY FOR THE GLOBALISATION ERA TO IMPROVE THE
BUSINESS ENVIRONMENT, ESPECIALLY
FOR SMES, AND TO SUPPORT THE
DEVELOPMENT OF A STRONG AND
SUSTAINABLE INDUSTRIAL BASE ABLE
TO COMPETE GLOBALLY.

INCLUSIVE GROWTH
6. EMPLOYMENT AND SKILLS
EU FLAGSHIP INITIATIVE AN AGENDA
FOR NEW SKILLS AND JOBS TO
MODERNISE
LABOR
MARKETS
BY
FACILITATING LABOUR MOBILITY AND
THE
DEVELOPMENT
OF
SKILLS
THROUGHOUT THE LIGECYCLE WITH A
VIEW TO INCREASE LABOUR SUPPLY AND
DEMAND.

INCLUSIVE GROWTH
7. EMPLOYMENT AND SKILLS
EU FLAGSHIP INITIATIVE EUROPEAN
PLATFORM AGAINST POVERTY TO
ENSURE SOCIAL AND TERRITORIAL
COHESION SUCH THAT THE BENEFITS OF
GROWTH AND JOBS ARE WIDELY SHARED
AND PEOPLE EXPERIENCING POVERTY
AND SOCIAL EXCLUSION ARE ENABLED
TO LIVE IN DIGNITY AND TAKE AN
ACTIVE PART IN SOCIETY.

N LOC DE CONCLUZII

GREELI MAJORE N PRACTICAREA MANAGEMENTULUI

BAZAT PE CUNOTINE

N CADRUL FIRMEI IBM, CELE MAI COMUNE TREI GREELI

MAJORE, CARE AU FOST IDENTIFICATE N CADRUL SUTELOR DE
FILIALE UNDE S-A TRECUT LA MANAGEMENTUL BAZAT PE
CUNOTINE, SUNT URMTOARELE:
CONSIDERAREA C FIINELE UMANE SUNT FIINE NTOTDEAUNA
RAIONALE
IPOTEZA C EXPERII I VOR PARTAJA CUNOTINELE CU
CEILALI ATUNCI CND SUNT SOLICITAI
ABORDAREA LOCULUI DE MUNC AL SALARIATULUI CA I CUM
AR PUTEA FI CONDUS N MOD SISTEMATIC, AA CUM SE DIRIJEAZ
O MAIN

PE BAZA EXAMINRII DERULRII A PESTE 100 DE PROIECTE DE MANAGEMENT

BAZATE PE CUNOTINE N SUA, AU FOST IDENTIFICATE UNSPREZECE PCATE
SAU GREELI MORTALE N ACEST DOMENIU:
ABSENA UNEI DEFINIRI, A UNEI ACCEPIUNI DE LUCRU, A CUNOTINELOR N
CADRUL ORGANIZAIEI
CONCENTRAREA ASUPRA STOCURILOR DE CUNOTINE, N DETRIMENTUL
FLUXURILOR DE CUNOTINE
TRATAREA CUNOTINELOR CA AFLNDU-SE PREPONDERENT N AFARA
CAPETELOR OAMENILOR
OMITEREA FAPTULUI C MANAGEMENTUL CUNOTINELOR TREBUIE S SE
OCUPE I DE CREAREA DE CONTEXTE CARE S FAVORIZEZE PARTAJAREA LOR
NTRE PERSOANELE IMPLICATE
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CUNOTINELOR TACITE PENTRU ORGANIZAIE
SEPARAREA ARTIFICIAL A CUNOTINELOR DE UTILIZAREA LOR
NEGLIJAREA PROCESELOR DE GNDIRE I A RAIONAMENTELOR
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NERECUNOATEREA IMPORTANEI EXPERIMENTULUI CA PRELUDIU LA DECIZII
I ACIUNI, CARE SE REFER LA NTREAGA ORGANIZAIE SAU LA COMPONENTE
MAJORE ALE ACESTEIA
NLOCUIREA CONTACTELOR DE NATUR UMAN I A COMUNICRII DIRECTE CU
CONTACTE I COMUNICAII BAZATE PE TEHNOLOGIE
SOLICITAREA DEZVOLTRII DE MSURRI, DE DETERMINRI DIRECTE A
CUNOTINELOR

OPT LECII PRIVIND MANAGEMENTUL BAZAT PE CUNOTINE

BAZELE DE DATE FORMALE DIN CADRUL ORGANIZAIEI TREBUIE TRATATE
PRIORITAR CA INSTRUMENTE CU IMPACT STRATEGIC I NU CA MODALITI
PENTRU DEPOZITAREA CUNOTINELOR
MANAGEMENTUL SISTEMELOR DE BAZE DE DATE FORMALE NU SEMNIFIC,
N SINE, MANAGEMENTULUI BAZAT PE CUNOTINE
NETWORKINGUL INFORMAL ESTE O IMPORTANT SURS DE CUNOTINE,
DAR SUPRALICITAREA SA POATE GENERA EFECTE NEGATIVE
DERULAREA NETWORKINGULUI INFORMAL NU TREBUIE LSAT LA JOCUL
NTMPLRII, EA TREBUIE REALIZAT DE O MANIER PARIAL
STRUCTURAT
MANAGERII DE NIVEL SUPERIOR S-AR PUTEA S NU CUNOASC ADEVRATA
STARE A SISTEMELOR DE TRATARE A CUNOTINELOR DIN CADRUL FIRMEI,
FIIND NECESARE PERIODIC, ANALIZE SISTEMATICE
NVAREA CINILOR BTRNI S FAC NOI TRUCURI NU ESTE POSIBIL
CUNOTINELE, DAC NU SUNT MANAGERIATE CU GRIJ, SE POT
TRANSFORMA NTR-O FOR NTUNECAT
N REZOLVAREA PROBLEMELOR NVRII, CREAREA DE NOI CUNOTINE
REPREZINT
PRINCIPALA FOR
MOTRICE,
DAR
ACEASTA ESTE
CONDIIONAT DE SPRIJINIREA PRIN MECANISME ADECVATE

ZECE MODALITI DE ACIUNE PENTRU A REALIZA UN MANAGEMENT

PERFORMANT N CONDIIILE NOII ECONOMII (CHARLES HANDY)

ACIONAREA N VITEZ, INND CONT C BIROCRAIA BLOCHEAZ

DECIZIILE

BAZAREA DECIZIILOR I ACIUNILOR PE OAMENI BUNI, CHIAR DAC SUNT

MAI PUINI DECT NUMRUL NECESAR

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RESPECTAREA DISCIPLINEI, A STANDARDELOR I REGULILOR SUNT

ELEMENTE CHEIE N OBINEREA EFICIENEI ORGANIZAIEI

DERULAREA DE INTENSE I CUPRINZTOARE PROCESE DE COMUNICARE,

NTRUCT SALARIAII I CEILALI STAKEHOLDERI AU NEVOIE S TIE CE SE
NTMPL N ORGANIZAIE

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PRACTICAREA LEADERSHIPULUI BAZAT PE EXEMPLUL PERSONAL, CARE SA DOVEDIT CEL MAI EFICACE

NOUL AVANTAJ COMPETITIV I NOUA BARIER PENTRU

ORGANIZAIILE
SECOLULUI
XXI
LE
REPREZINT
CUNOTINELE RESURSELOR UMANE
TICK CHAN

S-A CONTURAT O NOU PARADIGM A PRODUCTIVITII,

POTRIVIT CREIA N NOUA ECONOMIE, PRODUCTIVITATEA
SEMNIFIC CE, CT DE MULT I CT DE BINE SE PRODUCE PRIN
UTILIZAREA RESURSELOR DISPONIBILE N VEDEREA CRETERII
SATISFACIILOR
CLIENILOR.
CUNOTINELE,
CAPITALUL
INTELECTUAL I TIMPUL AU DEVENIT CELE MAI RELEVANTE
RESURSE. OAMENII FIIND SINGURA RESURS CARE POSED
CAPACITATEA DE A GNDI I A IMPLEMENTA NOI IDEI, OCUP
POZIIA CENTRAL N FORMULAREA DE STRATEGII DE
PRODUCTIVITATE RELEVANTE
R. MONGA

INDICAII PENTRU EXAMEN