Carolyn

Payne
carolyn.payne@colorado.edu | 561-846-1033 | www.linkedin.com/in/carolynpayne

EDUCATION

University of Colorado at Boulder

Graduating in May 2015
College of Arts & Sciences - B.A. Environmental Studies
Related Coursework: Ecology, Biogeography, Biology & Chemistry, Upper-level Economics, Geography, Statistics, Philosophy,
and Political Science
Victoria University of Wellington Study Abroad in Wellington, New Zealand March 2014 - July 2014
One Spring trimester spent completing relevant courses that included Ecology, Biology, and Sustainability
Member of VUWs tramping (hiking) club. Gained valuable global perspective while learning to live in and adapt to a foreign
country.

EXPERIENCE

Mile High Sports, Denver, Colorado February 2015 Present

Marketing and Communications Intern
Actively analyzed the success of an email newsletter that is sent to 14,000 subscribers five days a week using Google Analytics
to track clicks, opens, shares, forwards, and social media activity.
Represented Mile High Sports in a professional and personable manner at local sporting events and remote broadcasts while
promoting the magazine and closing sales with advertisers. Also responsible for establishing an impactful presence on
various social media platforms, including Facebook, Twitter, and Instagram
Prospected over 200 potential advertisers each week, performed extensive market research on new digital marketing
strategies and organized this research into a complete plan and presentation to be used by the company

IMG Live LLC, Boulder, Colorado





August November 2014
Brand Ambassador
Presented with the task of creating excitement and expanding knowledge of NFL Sunday Ticket on the University of Colorado
Campus, with the ultimate goal of generating sales of subscriptions; managed a social media campaign to create awareness of
the product and kept track of likes, shares, etc.
Organized and executed successful on and off campus events that generated sales and created relationships with local
businesses and on campus organizations, such as concerts, movie screenings, and bar promotions.
Closed sales of 147 new subscriptions to Sunday Ticket in a six-week period. Utilized collected data to revise and improve the
current marketing plan. Our team had the second highest success rate of all participating universities.

Taco Junky and Tequila Bar, Boulder Colorado



May 2013 Present
Marketing Assistant/Waitress
Managed the flow of a high volume restaurant while providing each customer with an excellent customer service experience;
maintained complete knowledge of all menus and utilized software to input orders
Worked with a team to design and implement a new digital and online marketing plan which included pricing and positioning
strategies, joint ventures & partnerships, retention strategies, and complete financial projections after the restaurant came
under new ownership; also organized promotional events to retain old customers and attract new business.

Delta Gamma Sorority







November 2012 May 2013
Director of Alumnae Relations
Served as an elected representative of the active Delta Gamma chapter of 243 women to the Boulder area alumnae group of 38
women; facilitated communication between the two groups and organized various events that brought the two groups
together while incorporating local businesses, organizations, and philanthropic efforts, such as fundraisers.
Designed, wrote, and edited a monthly email newsletter that was distributed to the alumnae group; employed Adobe in-
design and MailChimp

SKILLS:

Strong written and oral communication skills
Well organized and able to manage various tasks
Adept at problem solving
Significant social media acumen, Proficient in
Microsoft Office, Knowledge of Google Analytics
Proven success working in a team environment and
assuming leadership roles comfortably

ASSOCIATIONS AND INVOLVEMENT

Delta Gamma Sorority

University of Colorado Student Government

Anchor Center for Blind Children Volunteer

Fall 2011 to Present

Fall 2012

Fall 2011 to Present