Flores-Vasquez 1

Jennifer Flores-Vasquez
February 15, 2015
Political Science 1
Professor Sara Butler
Midterm Project 3: Campaign Recommendations
Memorandum
To: Candidate Smith
From: Jennifer Flores-V. Campaign Consultant
Date: February 15, 2015
Re: Analysis of the 2012 Presidential Election & What make Obama successful.
Throughout the campaign of Obama and Romney they were competing against each other
during the debate to get their voters to vote for them during the election. Each candidate were
getting negative and positive feedback in regards to their future plans if they were to get elected.
Obama stated that someday people will get a chance to pursue their dreams with plans that he
would perform. Obama was discussing all his plans during his campaign ads which were balance
a plan to improve our economy, end war, and create more jobs for immigrants with potential
skills. Also, by finding a way to create an economically growth that will help or country.
Proposing the things that he will help improve in this country like tax breaks in America, make
middle class secure with no disagreements, produce more energy, and hiring more teachers to
teach students. By increasing his support with the Latinos community because they are the
fastest segment of our population. That could help the candidate reach for their voters and
support them on all decisions that will be made. The things that helped Obama in winning the
election were the changes in the size of the youth vote, the white vote worked in Obamas favor
it is important for the candidates to win their confidence and support. By using social media as a
major strategy to explain and reach out to everyone why its important for him to become
president to make changes in our country that would benefit everyone.
For instance, the effect by using social media to get across everyone is something you have to
use effectively which is based on psychology of all social behavior and be aware. The biggest of
it all is using the web and social media to remind everyone to vote. Not everyone know who to
vote for is going to be the right decision that was made. In the campaign ads Obama vs Romney,
Obama had visuals for our country that would make a change dramatically, Romney only wanted
the support of white people and hire people from his town that he grew up from because they
know he wants good intentions for our country. Romney was expressing himself out that Obama
would make our country go to debt due to promising to create jobs but, instead he decided to
bailed out of the public sector and gave billions of the country dollars to companies that were
indeed. I believe it might not be that simple for him to pass or create a bill or law that everyone
would be happy about he has to go through the idea and try to get everyone support like the
congress. It takes time to create and come up with jobs for example Obama created four million

jobs in the last two years but, every year we are losing jobs which means that despite our growth
is still the same level that Obama inherited.
Searching through our statistics of the two swing states is the all countries had they down and
up growth that were successful. For example, Florida has a median household of 46,956 and a
below poverty of 16.3 percentage of income because not much was created to help the
percentage raise higher. Florida education was 86.1 percentage because not everyone could
afford to attend college and rather get a job with meet their needs to be able to survive and pay
their duties. Florida population ethnicity were white alone of 15,568,521, black or African
American were 3,056,152, and the range for Hispanic or Latinos were 4,369,920 of people. The
age and gender percentage were 41.0. Colorado has a median household of 57,433 and a below
poverty of 13.2 percentage of income which is very low because there are not that many jobs
created for employees to hire people. Poverty is dropping so fast because people are currently
losing their jobs due to our lack of economic. Colorado rate of education is 90.2 percentage
which is not that bad due to other countries rate, many parents struggle to keep their children in
school because students need additional things to be used like clothes, shoes, school supplies,
and help from teachers that are certified. Colorado ethnicity population in white alone is
4,301,096, Black or African American are 203,755, and for Hispanic or Latino are 1,604,009 of
people. The age and gender percentage were 36.1. Every country goes through their difficulties
time because either the president is not doing anything to fix our economy which make
employers to fire their employees because either their business is going out of business. It would
be great if someone help out or do something for all these people could stop suffering. I see it as
Obama is not trying hard enough to make a change in these certain type of decisions.
Throughout Romney campaign ads he believed in America by involving himself into the
public to show what hes capable of committing to America with great decisions. Romney
believed that he could make a change in America by not making American go into debt take
steps to fix the situation. He believed that he would first eliminate and cut programs that not
many people were happy with because he was only thinking of white rich people and what will
they benefit from. For example, he stated that he will repeal the Obamacare from happening
because that was going to put America in debt; he thought that if he is elected he would do that
which will save up to $95 billion a year, he thought it was a bad law, policy and the ideas of
Obamacare will be over if was to be elected. Also, to help the middle class, trade has to work for
America, balance the budget by managing the budget, and champion small business to help our
economy. He thought that Obama was going to fail our economic with his plan, and that he had
better plans to propose to America. I believe that Romney did not put his effort to get the
Hispanic support that was a lack of misguided so, Hispanic thought that he had no good plans for
America so why vote for him. Or they probably thought that he was racist by his actions that
were given throughout his commercials and campaign ads.
Finally, I recommend that if Candidate Smith would like to win the 2016 Presidential election
he should strive for success, and get every community support. For example, putting up
campaign ads on social media where every young adults could see because most of the time they
spent their time surfing the web or on social networks. Also, for them to understand what the
America political system mean and how it could improve our world by every decision that is
brought up and passed. To constantly learn new strategies from the internet to put up ads,
measuring their effectiveness and make changes to their reality so they wont pile up. Making
sure that the campaign is up to date and getting every support, communicating with the public on

how change is a good thing for this country, and changing up the campaigns by bringing new
ideas to develop towards the staff and accomplishing great communications. I think that the new
campaigns could include massive data-organization effort, some fundraising, some for voterdrives, online advertisements, and sending out campaigns to support the candidates. Always
having the inspiration of motivation to inspire everyone to vote, positive energy all the time
because no one would like to feel the negative vibe. Hispanic Americans are the fastest growth
demographic in America so I believe its good if the candidate could try to get their support. I
mean that everyone vote is countable for but, the majority of the population are Hispanics.
Changing is good for America to provide something differently and beneficial.

Citations
Paul Stein Hauser. Five things we learned on Election Night. CNN U.S. 2015
http://www.cnn.com/2012/11/07/politics/5-things-election-night/index.html
Josh Williams. Politics. The New York Times Company. 2014
http://www.nytimes.com/interactive/2012/06/12/us/politics/stump-speech-analysis-obamaromney.html?_r=0#/?item=23c09761394cd0bde5db154cd704d7a3caab2b57
Simone Bairbeau. 5 Ways the Obama campaign was run like a lean startup. Fast Company.
2012
http://www.fastcompany.com/3002973/5-ways-obama-campaign-was-run-lean-startup