Devji Charan [devcharan079@gmail.

com]
In the current scenario of globalization of business, strategic alliance is emerging as
a powerful management tool in business management. Though alliances are as old
as the industrialization during the 15th and 16th centuries, they are being refocused
in the 20th century. But, strategic alliance is not an unmixed blessing as more
number of alliances have turned out to be failures.