TABLE OF CONTENTS

OverviewProduct assortmentMarket segmentationDifferential advantageHR policiesMarketing strategiesVisual merchandisingCompetitionFuture-

OVERVIEW
It is a unit of Pantaloon Retail (India) Ltd(future
group)
caters to the Great Indian Middle Class
a hypermarket format
50,000 sqft of space
tag-line
Is se sasta aur achcha kahin nahin
More than 208 store in 80 cities

OVERVIEW

product category

Food Bazaar
Depot- books
M-bazaar
Electronic Bazaar
Furniture Bazaar
Footwear Bazaar

OVERVIEW
Big Bazaar offers the maximum variety for each
category of product
Also, the quantity for each product is not limited
to large packs only
local brands of popular commodities, like
diapers, sugar, wheat flour garments etc, are very
popular in Big Bazaar stores

1.Product Mix
APPARELS

FOOD

Denims & T-Shirts

Fabric & Cut
piece
Formal Wear
Casual Wear
Party Wear
Ethnic Wear
Accessories
Under Garments
Night Wear
Dress Materials
Sarees

Staples
Ready to eat
Ready to cook
International Food
Spices
Imported Bazaar
Tea & Coffee

FARM PRODUCT
Fruits
Vegetables
Imported Fruits
Dairy Products

CHILL STATION
Soft Drinks
Packaged Juices
Milk Items
Frozen Foods
Ice Creams

HOME &
PERSONAL CARE
Shampoos
Detergents
Soaps
Liquid wash
Creams
Deodorants
Home cleaners
Utensils
Plastics
Crockery
Sundries

Product Mix Cont..

ELECTRONICS
BAZAAR
Television sets
Washing
Machines
Refrigerator
Personal Care
mBazaar
Microwaves
Small Appliances
Laptops
Computer
Accessories
Kitchen
Appliances

FASHION &
JEWELLERY
Footwear Bazaar
Beauty Care
Navara
Star Parivar
Meena Bindre

FURNITURE
BAZAAR
Living Room
Bed Room
Kitchen
Dinning Rooms
Kids Room
Been Bags
Paintings
Decorative Items

CHILD CARE &

TOYS
Kids Wear
Toy Bazaar
Stationary
Child Care

OTHER SERVICES
Mr. right
Bakery
Loot Mart
Tulsi
Future Money
Future Generally

HUMAN RESOURCES MANAGEMENT AT BIG BAZAAR

Recruits consultancy services, walk-ins, employee

referrals, campus recruitment

Trains and develops Gurukul
Employees retained - attractive pay packages with
annual bonus & incentives, employee discount cards,
medical treatment in recognized hospitals , friendly &
cohesive culture.
Regular and periodic performance appraisal with reward
system.

MARKETING STRATEGY
Minimize Retailing Cost
Operating
Fewer Staff on the floor one person for every 500sq
ft.
Furniture cost-Rs. 800 sq ft unlike the Rs. 1600 sqft.
( Life style, Shoppersstop)
Giving discount offers, working women by monthly
saving bazaar and home makers by providing a wide
range of food, non food, fruits and vegetable.

MARKET SEGMENTATION OF BIG BAZAAR

Target Market Segment:

Price conscious
It targets lower , middle and higher class customers.
The youth and newly married growing population is
preferred customer segment
Specially targets working women and home makers
who are primary decision takers

MARKET SEGMENTATION OF BIG BAZAAR

Handling current economic situation:

- Whatever be the economic situation big bazaar know to
sustain in the market with its every day low pricing strategy

Strategies to handle recession period:

Sabse saste teen din

Hafte ka Sabse sasta din
The great exchange offer
EDLP

MARKET SEGMENTATION OF BIG BAZAAR

Market Penetration Strategy use:

Low pricing
Promotion strategy: Wednesday Bazaar Scheme and festive season
shopping

Market Development:

Having huge amount of opportunity to discover most of the part of

India.

Product Development:

Prime location
Play music according to the region
Keep locus on where the working people live and keep walking

VISUAL MERCHANDISING
Visual merchandising supports a sales, retail strategies,
communicates with customers, Communicates image and
Supports retailing trends.
A. Interior merchandising
B. Exterior merchandising

COMPETITORS

Bharti WalMart

D-Mart

Star Bazaar
Hyper City
Vishal Megamart
Reliance Trends

DIFFERENTIAL ADVANTAGE

Cheap Prices
EDLP (Everyday Low Pricing)
Promotional Pricing
Big Bazaars `The Great Exchange
Offer
Early Movers Advantage

FUTURE

FUTURE

Big Bazaar is planning to have 350 hypermarkets in

the country by 2011-12.
To increase its annual turnover to Rs14,000 crore by
2011-12.
The company would be looking at smaller cities for
the expansion.
The company is aiming for an increase in the
numbers footfall up to 14 crore next year.
The company is also launching a special festive
season One in a Lifetime offer across all its stores
on 1 to 5 October.

THANK YOU