Premium vs Mass

Historic

Retail Value RSP

% breakdown
Premium
Men's Bath and Shower
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
World
Men's Deodorants
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
World
Men's Hair Care
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
World
Men's Skin Care
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
World
Mass
Men's Bath and Shower
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
World
Men's Deodorants
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
World
Men's Hair Care
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
World
Men's Skin Care
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
World
Total

2007

2008

2009

2010

2011

2012

8.9
7.9
4.2
0.3
9.7
4.1
18.7
11.8

8.5
7.5
4.3
0.2
10.4
3.8
19.2
11.8

8.4
7.2
4.2
0.2
11.0
3.6
18.4
11.2

8.0
7.0
4.5
0.2
11.4
3.6
18.6
10.9

8.7
7.0
4.7
0.2
12.2
3.7
18.7
11.3

8.4
7.1
4.9
0.2
12.5
3.9
18.5
11.1

1.8
0.7
3.8
0.8
2.7
1.3
6.2
2.9

1.8
0.7
4.0
0.6
2.5
1.3
6.5
2.9

1.6
0.7
3.7
0.6
2.2
1.2
6.4
2.7

1.6
0.6
3.7
0.5
2.1
1.2
6.3
2.5

1.5
0.6
3.6
0.5
2.0
1.2
6.4
2.5

1.6
0.6
3.6
0.4
2.0
1.3
6.3
2.4

6.9
13.8
3.3
4.5
4.0
50.7
8.4
17.6

6.6
13.5
3.5
3.4
3.7
51.6
8.3
16.6

6.8
13.5
3.6
2.6
2.8
47.3
7.9
15.4

6.6
13.6
3.5
2.3
2.5
46.7
8.0
14.8

6.5
14.4
3.5
2.2
2.5
45.3
7.8
14.0

6.3
14.6
3.6
2.1
2.5
46.5
7.6
14.3

32.0
48.3
18.4
19.5
15.6
30.6
36.7
33.0

30.3
49.5
20.2
23.4
17.2
30.3
36.2
32.2

29.0
49.5
18.3
22.3
16.5
30.5
35.9
31.2

29.5
49.7
19.4
15.7
15.5
30.2
35.3
30.9

29.5
49.7
19.8
12.7
15.4
31.0
35.3
30.8

29.4
49.6
20.7
11.5
15.9
32.1
34.4
30.3

91.1
92.1
95.8
99.7
90.3
95.9
81.3
88.2

91.5
92.5
95.7
99.8
89.6
96.2
80.8
88.2

91.6
92.8
95.8
99.8
89.0
96.4
81.6
88.8

92.0
93.0
95.5
99.8
88.6
96.4
81.4
89.1

91.3
93.0
95.3
99.8
87.8
96.3
81.3
88.7

91.6
92.9
95.1
99.8
87.5
96.1
81.5
88.9

98.2
99.3
96.2
99.2
97.3
98.7
93.8
97.1

98.2
99.3
96.0
99.4
97.5
98.7
93.5
97.1

98.4
99.3
96.3
99.4
97.8
98.8
93.6
97.3

98.4
99.4
96.3
99.5
97.9
98.8
93.7
97.5

98.5
99.4
96.4
99.5
98.0
98.8
93.6
97.5

98.4
99.4
96.4
99.6
98.0
98.7
93.7
97.6

93.1
86.2
96.7
95.5
96.0
49.3
91.6
82.4

93.4
86.5
96.5
96.6
96.3
48.4
91.7
83.4

93.2
86.5
96.4
97.4
97.2
52.7
92.1
84.6

93.4
86.4
96.5
97.7
97.5
53.3
92.0
85.2

93.5
85.6
96.5
97.8
97.5
54.7
92.2
86.0

93.7
85.4
96.4
97.9
97.5
53.5
92.4
85.7

68.0
51.7
81.6
80.5
84.4
69.4
63.3
67.0

69.7
50.5
79.8
76.6
82.8
69.7
63.8
67.8

71.0
50.5
81.7
77.7
83.5
69.5
64.1
68.8

70.5
50.3
80.6
84.3
84.5
69.8
64.7
69.1

70.5
50.3
80.2
87.3
84.6
69.0
64.7
69.2

70.6
50.4
79.3
88.5
84.1
67.9
65.6
69.7

Page 1 of 2

Men's Bath and Shower

Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
World
Men's Deodorants
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
World
Men's Hair Care
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
World
Men's Skin Care
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
World

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

Research Sources:
Beauty and Personal Care: Euromonitor from trade sources/national statistics
Note: Historic regional/global values are the aggregation of local currency country data at current prices converted into the common currency using y-o-y exchange rates
2013 Euromonitor International

Page 2 of 2