Sample Travel Site Dashboard

Choose Month

KPI

Room Night

GOR

A&P Spent

A&P %

120

$31,200

$5,350

17%

Performance
RN
Sales Trend

ABP

LY

YTD

VAR

120

272

26

428

-56%

Bad

Good

Room Nights VS A&P% of GOR

Google
1,000

Yahoo

13.3

Jun-10

Aug-10

Sep-10 Oct-10

2.0

2.9

4.0

RN

Dec-10

Feb-11

Online Oths

Fair

4.0

Offline Oths

Cost/R

0%

SINGAPORE_FB

0%

AUSTRALIA

32

0.72

45

17%

CHINA

32

0.72

45

17%

1600

700

50%

600

40%

500

300

400

30%

300

20%

200

10%

100
0

0%
Apr-10

JAPAN

32

0.72

45

17%

PHILLIPINES

32

45

17%

TAIWAN

32

45

17%

Aug-10

S ep-10

Jun-10

Cost / RN Trend
Select :

Google

FB

40.00

Online Oths

45

17%

12

45

17%

30.00

HONG KONG

642

14

45

17%

20.00

MALAYSIA

642

14

45

17%

803

18

45

17%

SINGAPORE

1070

24

45

17%

INDONESIA

1605

36

45

17%

Yahoo

50.00

32

Dec-10

Feb-11

A& P%

AUSTRALIA

60.00

553

Oct-10

Cost Per Room Night Trend

Total A&P Spending By Media

80.00

MACAU

Aug-10
RN

Oct-10

39434

70.00

THAILAND

60%

MALAYSIA_FB

VIETNAM

70%

900
800

450

News paper

6.0

1,000

2.0

Destination Effectiveness
A&P Cost

Oct-10

Momentum for Past 3 Months

Room Nights Per Day

Aug-10

3000

FB
Apr-10

Let's Celebrate !!!

Perfect

Sort By
Sort Order

Sales 40% Up from previous month

500

Momentum

We need 7 RN per day to hit Target

A&P Analysis
ACT

Oct-10

4800

180
160
140

13806

120
100

News paper
Fair

10.00

3240

80
60

5000
15000

Offline Oths

Apr-10

Jul-10

Oct-10

40
20
0
Apr-10

Jan-11

Jun-10

Aug-10

Oct-10

Dec-10

Feb-11

Note:
The Cost/RN benchmark is 10

Educated & Inspired by http://chandoo.org

Last Updated as of :

9/3/2015 21:17

Site :
Month :
Avg Rate
Bad
Ok
Cost/RN Benchmark
AUSTRALIA
CHINA
HONG KONG
INDONESIA
JAPAN
MACAU
MALAYSIA
PHILLIPINES
SINGAPORE
TAIWAN
THAILAND
VIETNAM

Sample Travel Site

260
50%
80%

Data Table
1. Daily A&P spend table including Google, Y
2. Daily RN by Destination
3. Daily Traffics

10 If the Cost per room night is higher this number, the city is highlighted

&P spend table including Google, Yahoo, FB, Ads, others BY Destination
RN by Destination

mber, the city is highlighted