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  • Marketing Research - by G.C. Beri: Marketing Management - Phillip Kotler

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    RaviSGowda
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    This document lists several books and online sources related to marketing research. It includes books on research methodology, small scale industries and entrepreneurship, marketing management by Phillip Kotler and B.S. Raman, and consumer behavior. It also provides two internet search engine sources, www.google.com and www.altavista.com.

    Originalbeschreibung:

    Executive Summary The origin of stock market in India goes back to the end of the 18th century when long term negotiable securities where first issued. However, for all practical purposes, the real beginning occurred in the middle of the 19th century after the enactment of the company’s act in 1850, which introduced the feature of limited liability and generated investor interest in corporate securities. An important early event in the development of the stock market in India was the formation of the Native Share and Stock Brokers association at Bombay in 1875, the precursor of the present day Bombay Stock Exchange. This was followed by the formation of associations/exchanges in Ahamedabad (1894), Calcutta (1908), and Madras (1937). In addition, a large number of ephemeral exchanges emerged mainly in buoyant periods to recede into oblivion during depressing times subsequently.

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    This document lists several books and online sources related to marketing research. It includes books on research methodology, small scale industries and entrepreneurship, marketing management by Phillip Kotler and B.S. Raman, and consumer behavior. It also provides two internet search engine sources, www.google.com and www.altavista.com.

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    © All Rights Reserved
    Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    65 Ansichten1 Seite

    Marketing Research - by G.C. Beri: Marketing Management - Phillip Kotler

    Hochgeladen von

    RaviSGowda
    This document lists several books and online sources related to marketing research. It includes books on research methodology, small scale industries and entrepreneurship, marketing management by Phillip Kotler and B.S. Raman, and consumer behavior. It also provides two internet search engine sources, www.google.com and www.altavista.com.

    Copyright:

    © All Rights Reserved
    Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    Marketing Research

    By G.C. Beri

    Research Methodology

    By C.KOTARY

    Small Scale Industries and entrepreneurship


    By Vasanth Desai
    Company Manuals

    Marketing Management

    Phillip Kotler

    Marketing Management

    B.S.Raman

    Consumer Behavior

    Del I. Hawkins
    Rojer J. Best
    Kenneth A. Coney

    Internet Source

    www.google.com
    www.altavista.com

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