Changing the

Perception of
Genetically
Modified Foods
Silvio Pham
Dr. Meghdadi
Writing 39C / 33337
9 March 2014

Betterment
Paradigm

shift

Changing

approaches

What are GM foods?

Advantageous

traits
Bt crops: pest resistant

GM Foods Misconception
Potentially

dangerous?
Beginning with rBGH milk

Hidden effects

Scientific

Consensus:

No effects on human health

have been shown as a result of
the consumption of GM foods

Rejection of GMOs
Campaigns

against GMOs
causing decline

Negatively

framed by GMO

Rebranding
Simplify

the language
Highlight the benefits
Examples:

vitamin-enriched rice
rotting-resistant tomatoes

Canola Oil
Previously

Low Erucic Acid

Rapeseed Oil

Very unpopular

Given

a new identity with the

name Canola Oil

Extremely popular

Canola Oil

Paradigm Shift
Changing

perception to
better the system