Communication

Plan
Getting Baderman Island Resort
through the Organizational Change
Process

Introduction
O The Scenario
O The Challenge of Change
O Launching the Communication Plan
O The Pre-change Approval
O Creating the Need for Change
O Midstream Change & Communication
O Confirming the Change

O The Impact of Managements

Response
O Addressing the Negative
O The Importance of a Communication
Plan

The Scenario
The Organization - Baderman Island
Resort
The Change Better quality control
policies

The Challenge of
Change
When implementing a change
program, change leaders often find
that misinformation and rumors are
rampant in their
organization.....the challenge is to
persuade employees to move in a
common direction (Spector, 2013 pg.
319).

Launching the
Communication Plan
The Four Stages
O The Pre-change Approval
O Creating the Need for Change
O Midstream Change & Communication
O Confirming the Change

Laying out the Plan

Planning for Each
Stage
O The Purpose
O Necessary
Technology
O Testing
Effectiveness
O Generating
Feedback

The Pre-Change Approval

The Purpose O To convince top management of the
need for change
Necessary Technology O Email and presentations
Testing Effectiveness O Gauge the responses and questions
Generating Feedback O Encourage open communication

Creating the Need for

Change
The Purpose O Create dissatisfaction with current
policies
Necessary Technology O Presentations
Testing Effectiveness O Review the results of the pre-change
approval meeting
Generating Feedback O Ask for questions, thoughts, suggestions,
and concerns

Midstream Change &

Communication
The Purpose O To positively create the change
Necessary Technology O Email updates, event timelines,
companys computer system, and
progress reports
Testing Effectiveness O Have weekly meetings to assess
how the change is proceeding
Generating Feedback O Weekly meetings to assess reactions

Confirming the Change

The Purpose O To confirm and celebrate the change
Necessary Technology O Email, companys computer system,
and social media
Testing Effectiveness O Organization-wide celebration
Generating Feedback O End of change survey

The Impact of
Managements Response
On average only 27% of employees
feel that management is in touch with
their concerns (Spector, 2013).

Addressing the Negative

O Treat people with respect
O Provide specific information
O Have no surprises
O Provide participation
O Respond positively
O Weave the change into existing

policies
O Have honest and open communication

The Importance of a
Communication Plan
The single biggest problem in
communication is the illusion that it
has taken place.
George Bernard Shaw

References
O Fojt,

M. (1995). Quality planning and the communication plan.

The Journal of Services Marketing, 9(3), 27. Retrieved April
30, 2014 from:
http://search.proquest.com/docview/212663560?
accountid=458
O Shaw, George Bernard (n.d.). Retrieved May 5, 2013 from
BrainyQuotes.com:
www.brainyquote.com/quotes/topics/topic_communication.ht
ml#C6m0H3xWv7pchSrD.99
O Spector, B. (2013). Implementing organizational change:
Theory into practice (3rd ed.). Upper Saddle River, NJ: Prentice
Hall.
O Tupper, C., Deszca, G., & Cynthia, I. (2012). Organizational
change: An action-oriented toolkit (2nd ed.). Thousand Oaks,
CA: Sage.