2

Wednesday, 31 December, 2014

Zonal
Ranking

Kolkata Schools, Zonal Ranking

North
School Name
Auxilium Convent School - Dum Dum
Scottish Church Collegiate School - BidhanSarani
Cossipore English School - Kasipore
Adamas International School - Belghoria
The Cambridge school - Baghmari
Christ Church Girls High school - Dum Dum
Central Model school - Barrackpore
St. Stephen's school - Dum Dum
Calcutta Public School - Baguiati
St. Augustine's Day school - Barrackpore

Rank
1
2
3
4
5
6
7
8
9
10

East
DPS Ruby Park - Ruby Park
The Heritage School, Kolkata (IB) - Anandapur
Calcutta International School - E M Bypass
DPS Megacity - Rajarhat
Indus Valley - Ajoynagar, E M Bypass
The Holy Trust School - Saltlake
DPS Newtown - Newtown
Our Lady Queen of The Mission school - Saltlake
Techno India - Saltlake
St. Francis Xavier School - Salt Lake

1
2
3
4
5
6
7
8
9
10

South
The BSS School - Ballygunge
South Point School - Ballygunge
B.D.Memorial International school - Pratap garh
Garden High School - Kasba
The Future Foundation School - Tollygunge
Modern High School for Girls - Ballygunge
Ram mohan mission school - Prince Anwar Shah Road
Better High School - Prince Gulam Md. Shah Road
Pailan World School - Pailan
St Thomas School, Kolkata - Khidirpoe

1
2
3
4
5
6
7
8
9
10

Central
Don Bosco School - Park Circus
St. Xavier's Collegiate School - Park street
La Martiniere Boys - Park Street
Assembly of God Church School - Park Street
Loreto House School - Park street
La Martiniere Girls - Park Street
Ashok Hall Girls Higher Secondary School - Sarat Bose Rd
Calcutta Boys' School - Beliaghata
Mahadevi Birla Girls Higher Secondary School - Park Circus
Gokhale Memorial Girls High School - Bhowanipore

1
2
3
4
5
6
7
8
9
10

Howrah
St. Agnes Convent School - Howrah
Asian School - Howrah
DPS Howrah - Howrah

1
2
3

Time School Survey Kolkata

Metholodology Note
About i3 Research Consultants (i3RC)
i3 Research Consultants (i3RC) is a boutique research
& consultancy firm that is focussed on offering
Superior Client Service, Strategic Insights,
Innovation, Quality & Commitment. i3RC has a
young and dynamic team of researchers who are
very passionate about their work and are always willing to put that extra effort to make every project a
great success. In addition i3RC has a team of highly
experienced industry experts as consultants who
provide their expertise for specific projects. i3RC is a
full member of MRSI and follow MRSI code of ethics
while conducting every research project. Given their
commitment to quality, i3RC has developed a 3 tier
and multi stage quality control system to deliver
excellent quality.

information areas:
O General information of the School: Establishment,
Affiliation etc.
O Infrastructure & facilities
O Sports facilities in your school
O Cultural/extra-curricular facilities in your school
O Medical facilities in your school
O Teachers
O Potential to network
O Exchange programs and global exposure
O Awards

Survey Methodology
The objective of this research was to arrive at a list
of top schools in Kolkata. The study had two major
modules i.e. perceptual rating survey & factual survey.
In the perceptual survey module, a strucutred
Questionnaire was administered to selected respondents to arrive at a ranking & rating of schools in
Kolkata. The sample selection was done using convenience sampling method though the sample was
spread out geographically to get better representation. The initial list of schools had over 136 schools of
Kolkata, though each respondent was asked to give
ratings for only those schools that he/she is aware of
and considers it to be among the top 10 schools in
Kolkata or their area. Thus a maximum of 20 schools
were rated by each respondent. This ensured that
there was neither interviewer nor respondent fatigue
and thus ensured better quality data.
A sample survey of 300 was conducted in (All 5
zones South, East, West, North & Central) Kolkata.
The geographical spread of the sample wa ensured
by selecting multiple starting points spread across
the city.
There were two main respondent categories who
were interviewed to evaluate schools; those who had
the experience of such schools (Experiential) and
those who are currently searching and aspiring to
get admissions for their ward and evaluating these
schools (Perceptual). The respondent categories
included:
O Experiential
O School teachers
O Alumni
O Experienced parents
O Students
O Perceptual
O Aspiring parents
Fieldwork was conducted beginning from last
week of November to the 1st week of December 2014.

Module I: List of Schools for the Survey

The module 1 was a secondary research module. A
comprehensive list of schools was generated with
the help of internet, magazines and other publications. The various sources used for generation of
school list included:
O List of school from previous surveys
O All Private Schools in Kolkata
O A discussion with industry experts to add/ delete
any school to ensure we have a comprehensive list
As it is not possible to get a completely exhaustive
list of schools and include them in the survey, we had
option of adding any new school name in the survey
form if any respondent mentioned any school name
outside our list. Effectively, every school had a
chance of getting covered in the survey if their name

ANALYSIS: FINAL RANKING OF SCHOOL

was mentioned by the respondents.

Module 2: Perceptual Survey

A perception questionnaire was administered to
respondents. Respondents were asked to give rating
for only those schools which they were aware of and
had included them in their list of top schools in
Kolkata or their zone.
Respondents were provided a list of parameters to
evaluate the schools & rate on a scale of 1-10 where 1
means poor & 10 means for excellent. The list of
parameters covered in the survey was arrived at
based on past surveys as well as discussions with
experts from the industry experts and teachers etc.
As mentioned above 5 different stakeholders were
taken into consideration for the perceptual survey
viz. Teachers, Alumni, Parents of aspiring students,
Parents of existing students & Students.
The questionnaire was so designed that both experiential & perceptual target respondents could be
exposed to the same set of parameters this ensured
that the scores of different stakeholders could be correlated and collated to arrive at a single final score.

MODULE 3: FACTUAL DATA COLLECTION

136 schools were sent the factual data questionnaire and then rigorously followed up through telephonic and personal visits.
The factual data sheet focuses on the following

A PLACE FOR YOUR CHILD TO THRIVE AND LEARN BEST

AN IDEAL LEARNING ENVIRONMENT:
Established in 2011, GAIS is an institution where children from Nursery
to Grade 12 receive a holistic education and explore their potential to
the fullest. The GAIS campus is situated in a lush green surrounding,
providing an educationally conducive ambience and friendly, considerate teachers and staff, to ensure
that all children achieve their true
potential based on their natural
skills and talent. All these factors
together create a school atmosphere

where children thrive and learn

best.
The 20 acre GAIS campus is safe
and consists of school buildings in
earth friendly colours, outdoor &
indoor sports arenas, a swimming
pool and well-furnished boarding
facilities for children. Organically
grown seasonal vegetables at GAIS
meet some of the requirements of
the school kitchen and trees and
flowers provide fresh air on campus.
An impressive, well-lit driveway
runs from the Main Gate to the
Administration Block and the
school buildings. The entire length
of the boundary wall is dotted with
trees and plants. Security personnel
and CCTV surveillance ensure safety of pupils on campus, round the
clock.
Bright classrooms, well-equipped
library and laboratories, the latest
teaching equipment such as whiteboards and projectors, the newest
teaching techniques and continu-

ous professional development for

teachers are in place to ensure that
the school remains at the forefront
of academic development, both
nationally as well as internationally.
A CENTRE OF EXCELLENCE: GEMS
Akademia International School
(GAIS) is determined to establish
itself as a centre of educational
excellence. GAIS was ranked 1st in
Kolkata, 5th in West Bengal and 57th
in India, in the category of Daycum-Boarding Schools by Education
World India School Rankings, 2014.
GAIS was also awarded the TTIS
Ambuja Realty Award, the
Certificate of Merit for Excellence
in Maintenance & Eco-Friendly
Initiatives for three consecutive
years, the ASSOCHAM Award for
Remarkable Contribution in
Facilitating Sports in 2014 and the
ISO Accreditation.
A GROWING NETWORK: GEMS
Akademia International School,
Kolkata is part of the GEMS network of schools, which is imparting
education to over 142,000 students
from 151 countries in premier international schools all across the globe.
GAIS benefits from the expertise of
over 50 years of educational experience possessed by GEMS, as well as
regular quality audits and teacher
training sessions conducted by
GEMS. The curriculum currently
offered by the school are CISCE
(ICSE/ISC) and CIE (IGCSE/A
Level), giving parents and students
two options to choose from.

A WIDE RANGE OF CO-CURRICULAR

ACTIVITIES: The GAIS co-curricular
programme offers activities for all
ages. The play area for pre-primary
children is very popular and many
children and parents spend quality
time together after school in this
colourful and open area. The sports
facilities available for students are
tennis, football, cricket, basketball,
badminton, table tennis and billiards. Swimming is also very popular during the warm months. Art,
music and dance classes are also
conducted in well-equipped rooms
with trained teachers.
A HEALTHY & COMFORTABLE
LIFESTYLE: Healthy, well-balanced
meals are prepared and served by
the GAIS cafeteria. The trained
staff ensures that the meals are
tasteful and enjoyed by all. All the
classrooms, offices and dining facilities are air-conditioned to provide
students comfort during the summer months. An efficient transport
facility across Kolkata and Howrah
is also available for day school students. There are separate air-condi-

of the highest quality is the greatest

gift that parents can give to their
children. The next global generation will needexceptional academic
and intellectual creativity to take on
positions of leadership and address
the many challenges that face our
world. Given this, it is vital that the
leading schools in the 21st century
provide a genuinely holistic international education to prepare learners for the responsibilities they will
face in their lives.

tioned hostel facilities for boys and

girls at GAIS, which are comfortable, healthy and safe.
AN ALL-ROUND DEVELOPMENT: The
Full/Weekly Boarding and Day
Schooling facility is available to all
who would like their children to
develop into well-rounded and confident individuals, with academics
and activities being balanced and
life-skills being developed alongside
in a supervised and disciplined
environment.
The visionary GAIS management is constantly seeking ways to
innovate existing facilities and providing a better experience in every
way. Developments are ongoing and
improvements are noticeable at
every step. The GAIS management
strongly believes that An education

THE EXPERIENCE: GAIS invites parents to visit the campus and experience the GAIS difference themselves. GAIS strongly feels parents
will like what they see and hope that
they have room to accommodate all,
as they would not want anyone to be
left out of this experience. GAIS
encourages and advises parents to
act soon in the best interest of their
children.
GEMS AKADEMIA INTERNATIONAL
SCHOOL
Bakrahat Road, Thakurpukur,
P.O. Rasapunja, Kolkata - 700 104,
West Bengal, India (Near Praxis
Business School)
Website: www.gemsakademia.com
Email: infoakademia@gemsindia.co.in
Landline: +91 (033) 2498 0671/72
Mobile: +91 9051888888/9836226999
Video: https://www.youtube.com/
watch?v=buxy-K91l-4

A robust approach is followed to arrive at the final

rankings. The step by step process is given below:
O Perceptual Score
I. Ratings on various parameters for each school
II. Calculating importance of various parameters
to arrive at weights for each parameter we use a
regression model to arrive at the importance of
various parameters
III. Calculation of raw scores and weighted scores
for each parameter
IV. Calculation of overall score for each school
using importance weightages.
O Factual Score
I. The information collected corresponding to
similar parameters as in the perceptual survey
II. A detailed scoring system has been developed
for each parameter
III. After assigning scores to each parameter, raw
scores are calculated
IV. The raw scores are weighted by their importance to arrive at weighted scores
V. The final school score are calculated as in the
perception survey
O The final score for a school are a weighted average of Perception Score and Factual Score - equal
weight age given to both

Some caveats/assumptions:
O Only those schools for whom we received more
than 10 responses, are included in the ranking
O Further a few schools refused to participate in the
survey such schools are removed from the list
O Some of the schools could not provide the factual
data completely for their schools
O For all such gaps, an average score is assigned to
the school concerned
O Only schools that have been in existence for 5 years
of more i.e. established after 2009 earlier have been
included in the overall ranking.
O However, in case of Emerging Schools segments
we have considered those schools which were relatively newer and established post year 2009
O Also, schools with less than 10 responses were
considered for Emerging School Segment.
Note: Present survey has been conducted by an independent Research Agency named i3 Research
Consultants using stated methodology for arriving at
given rankings.

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