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understanding the Consumer buying behaviour for purchasing the furniture of Godrej
Brand. Information provided by you will be strictly utilised for academic purpose and it
does not have any commercial use. Your participation is voluntary but by providing
information you can help us in our academic research.
Personal Information:
Name: __________________________________________________________
Area ____________________________________________________
Phone No: (M): ____________________ (R): ___________________
E-mail: ____________________________________________________
Age:
18-21
22 - 34
35 44
45 - 54
Occupation:
Business
Student
House Wife
Gender:
Female
Male
Education:
Under Graduate
Graduate
55 - 64
Service
< 65
Others
Post Graduate
5,00,000 10,00,000
>10,00,000
Questionnaire
Q. 1 Are you using Branded Furniture?
Yes
No
Durain
Godrej
Home Town
Lifestyle
Less
Important
Indifferent
Important
Most
Important
Durability
Design
Price
Location
Resale Value
Brand Image
Size
Comfort
Trend
Q. 4 Rate the following brands according to following parameters. (1 to 7 rank)
Lane Furniture Godrej
Durain
Home Town
Lifestyle
Durability
Design
Comfort
Size
Resale Value
Brand Image
Trend
Q. 5 How frequently you are changing your furniture?
<2 years
2 to 4 years
4 to 6 years
6 to 8 years
>8 years
Q. 6 Are you satisfied with this brand of the furniture you own ?
Highly
Dissatisfied
Dissatisfied
Indifference
Satisfied
Highly
Satisfied
will buy
Indifferent
Quality
Design
Comfort