Marketing Research

Brand Endorsement

Questionnaire
1. Name: _________________________________( optional )
St id:___________________________________
Email address : _________________________ ( optional )
Gender:
Male
Female
Age:
13-19
20-30
30-40
40-50
50 and Above
2. What makes you notice a brand?

Quality
Advert
Endorsing celebrity
Price
Other
3. Do you believe products specifically advertised by the celebrities are of good quality?
Yes
No
50%
Not sure
4. Would you buy a brand if your favorite celebrity is endorsing it?

Strongly disagree
Disagree
Neutral
Agree
Strongly agree
5. Will you stop buying a brand if your favourite celebrity endorsing it got involved in a
scandal?

Strongly disagree
Disagree
Neutral
Agree
Strongly agree
6. Would you buy a brand if your favourite celebrity is endorsing it?
Strongly disagree
Disagree
Neutral
Agree
Strongly agree

Marketing Research
Brand Endorsement

7. Does your favourite celebrity give a positive image to the endorsed brand?

Strongly disagree
Disagree
Neutral
Agree
Strongly agree
11. Does the presence of celebrities like Shahrukh Khan, Amitabh
Bachan or Aishwariya Rai in an advertisement encourages you to purchase the product or service?
Yes
No
Not sure

12. Do you believe the celebrities also use those products which they themselves endorse?
Yes
No
Not sure

13. What type of celebrity endorsement persuades you personally to purchase products?
Film star
Famous personalities
Cricketer
Politician
16. Does celebrity endorsement help in brand promotion?
Yes
No
Not sure
17. What means of advertisements persuades you the most to purchase a product?
Television
Radio
Newspaper
Magazines
Internet