Beruflich Dokumente
Kultur Dokumente
Representa.on
OCR
A
Level
Media
Conference
Jason
Mazzocchi
Representa.on
the
descrip.on
or
portrayal
of
someone
or
something
in
a
par.cular
way.
Workshop aims:
Mike S.mpson
Joe Rotondi
Rene Magrike
(Price, p.33)
Music Video
REPRESENTATIONAL FORM
Tagged
Student
produc.on
No
exis.ng
MV
Applied
for
copyright
On
School
You
Tube
Channel
only
1500
views
Tagged
privately
Open
declara.on
that
this
was
student
work
In
last
three
years
had
lots
of
dierent
responses
over
3
million
views
Ajer
sta.s.cal
and
demographic
analysis
of
our
video
produc.on
we
realized
that
the
representa.on
of
our
protagonist
was
extremely
popular
with
Mexicans
aged
between
13-17,
making
up
for
half
of
our
online
views
with
40,000
hits.
The
binary
opposi.on
created
through
the
conict
between
the
nerd
and
bullies
was
successful
in
making
audiences
root
for
the
underdog,
with
comments
like
beat
up
those
bullies
you
legend
sugges.ng
the
idoliza.on
of
the
protagonist
for
succeeding
in
his
return
and
resolu.on
of
conict.
Stuart
Halls
recep.on
theory
argues
that
this
was
an
preferred
reading
of
our
video
which
as
a
producer
of
text
I
was
amazed
to
see,
the
use
of
representa.on
within
my
advanced
produc.on
was
evidently
a
success
as
I
played
upon
the
commonly
held
astudes
and
social
values
of
the
Mexican
community
in
rela/on
to
revenge
and
vendeVa
which
are
popular
within
their
culture
e.g.
vigilante
Zorro.
REPRESENTATION TOOLKIT
TV
DRAMA
Here
is
an
extract
from
a
TV
drama,
that
oers
some
interes.ng
representa.ons
I
would
like
to
suggest
that
rather
than
being
prescrip.ve
(of
theory)
with
the
analysis
of
representa.on
when
in
the
class
use
your
students
discourse
to
raise
issues
with
the
concept
Let
them
use
a
representa/on
tool
kit
in
decoding
the
text.
This
art
of
reading
of
course
will
depend
on
the
context
in
which
the
text
is
received.
On
the
next
slide
I
suggest
a
series
of
ques.ons
that
can
be
used
in
address
of
the
ques.on
set
on
representa.on.
STEREOTYPES
Richard
Dyer
Dyer
iden.es
four
func/ons
of
the
stereotype:
an
ordering
process
a
shortcut
a
way
of
referring
to
the
world
an
expression
of
our
values
and
beliefs
How
does
the
Caf
Noire
advert
func/on
according
to
these
points
above?
An
ordering
process
...stereotypes
serve
to
order
our
reality
in
an
easy-to-
understand
form,
and
are
an
essen.al
part
of
making
sense
of
the
world
and
society.
The
fact
that
stereotypes
oer
an
incomplete
view
of
the
world
does
not
necessarily
make
them
false;
there
is
anyway
no
such
thing
as
a
complete
view
of
the
world.
Having
stereotypical
knowledge
may
be
beker
than
having
no
knowledge
at
all.
A
shortcut
Because
they
are
simplica.ons
stereotypes
act
as
'short
cuts'
to
meaning.
These
short
cuts
are
a
pathway
to
a
more
complex
set
of
assump.ons
that
reect
society's
values.
Ideology
Ideology
has
been
the
subject
of
millions
of
books
and
ar/cle
in
the
concept
If
media
representa.ons
are
media.ons
then
ideology
is
manufactured.
Of
course
we
have
to
be
careful
about
the
construc.on
of
ideological
posi.ons
representa.on
is
a
concept
which
is
used
to
explore
such
posi.ons
but
not
determinis.c
of
them?
Main
debates
centre
on
the
eects
of
the
media
their
representa.on
of
the
world,
the
factors
shaping
the
produc.on
of
media
message
and
the
nature
of
the
audience
consuming
these
messages
Transforma.on
Globalisa.on
Internet
Web
2.0
Par.cipa.on
Simulated
reali.es
Technology
Audience(s)
Post-representa.on
-?
Kony 2012
Life
In
a
Day
Over
10
Million
Views
Method
The
applica.on
of
ideological
theories
is
best
lej
to
another
day
..we
dont
not
have
.me
here.
But
we
do
need
to
consider
the
method
by
which
we
as
teachers
and
audiences
help
interpret
media
representa.on
By
using
an
analy.cal
toolkit
can
we
arm
our
students
into
becoming
not
only
beker
readers
of
media
texts,
but
also
producers
of
such
texts?
This
method
is
located
in
analysis
of
the
text
at
the
point
where
structure
(ins.tu.on)
and
agency
(audience)
meet
in
terms
of
what
is
being
mediated
Stuart
Hall
the
media
through
the
ac.ve
work
of
selec.ng
and
presen.ng,
of
structuring
and
shaping
are
making
things
mean.
This
is
the
essence
of
representa.on.
It
is
the
prac.ce
and
produc.on
of
meaning,
which
is
commonly
described
as
signifying
prac.ce.
Ideology
is
not
imposed
on
the
media
but
is
something
that
media
play
a
role
in
crea.ng
and
construc.ng.
Conclusions
Method
how
to
research?
Interpreta.on
Representa.on
as
a
key
concept
Inves.ga.on
using
a
toolkit
Understanding
contexts
&
process
Bibliography