11/8/2014 Business Development Proposal Business planning is about results. You reed to make the contents of your plan ‘match your purpose. Common types of Business Plan “Starting a Business Growing the business “Getting Funded +unning an Online business Buying a business TOUTING, VOUT BUSTITE Development Plan (BDP) will be assessed upon the following criteria 1 Achievement of the Role Brief/ Executive ‘summary 2. clear Terms of Reference 3. Use of Course Modules/ Approach 4. Quality of Proposed Content for Your Business Plan 5. Use of key Concepts and models 7. Supporting Evidence and Relevant Research ‘8. Word Count Limitation Major contents + Executive Summary -5 Marks 500 words Introduction-10 Marks 1000 words Business concept- 10 Marks 1000 words Feasibility Research- 20 Marks 3000-5000 words ‘The Strategic Analysis and the Business Mode! 25 Marks 1000 words The Business Plan-20 Marks 3000- 4000 words vera Presentation- 10 Marks12/8/2014 1. Introduction “TERMS OF REFERENCE *APPROACH * CONCEPTS & MODELS APPLIED “+ LITERATURE SGURCES ‘+ ASSUMPTIONS ‘TIMESCALE apt pupal eee Approach ‘What approach have you chosen such as deductive or inductive; data collection ‘methods of secondary and primary data? Concepts, Models and Frameworks for Thinking Applied This assignment is the final stage of the MBA and asa final project, itis designed to integrate the learning acquired and integrate it into a final poject paper, inthis case for a new business startup.11/8/2014 Examples of The Concept Models and Tools ‘The Concept Models and Tools that can ‘be used in the creation of the Proposal ‘are as follows :- + Assumption Setting += Timescales For Achievement * The Concept Statement ‘Target Market * Value Added + Window of Opportunity The Concept models and Tools ( Cont) + Feasibility Research ‘Industry Atractiveness + Market Gap + Market attractiveness + Segmentation + Buying Behaviour + Cash Flow + Balance sheet Actionable Assumptions “allowing the acceptance ofthe propos or he MA final Proje, the business development team wl ure this new business concept dete + hark Oemand, assented, is sstinale + Funds be deployed in accordance with ne buoets prepares ‘is proposal for he busines startup and follow: trough be foram tl 3 yer gers 2. Business Concept “An innovation requires an instinctive understanding of what your customer wents” Richard Branson11/8/2014 Outline of Business Concept + Outline Description of the Susiness- what s the business about? + The Concept Statement: The 3usiness concent SHatement, which also has Been subjected to feasibility researc, aang focus groups, ‘of potential customers i as follows The Product/Service ‘The Target Market and Value Added Features Those Invcved ‘The Window of Opportunity (Location, high industry sttoctveness) 3. Feasibility Research “The value of validating @ New Business idea’ according to Barringer and Ireland (2010) is at the heart of feasibility analysis. Goffin and Mitchell (2010 claims that ‘one key ingredient to assess commercial feasibility is customer focused ideas, Outline of Feasibility Research Teco Feasiity ga ety roduc Service fest (G9 nthe mart) -oveanonl oy such work ths an behoic stesoucefesuiremert eon (Human Copal "abou costs and ets, coh om gor ane timated ‘reitver nas) Results of the Feasibility Research From the initial feasibility research, there is substantial confidence that the team investing in the new business start-up have the ability to achieve the business ambition. The benefit of the feasibility research has presented confidence to proceed to the business ‘modelling stage.11/8/2014 4. Strategic Analysis and The Business Model ( Cont) Strategic Analysis ‘Ansoff Matrix ‘SWOT analysis Value chain Sources of competitive advantage and Sustainability 4, Strategic Analysis and The Business Model Am effective Susiness Made to show how the now besiness wil compete through structures, relationships interfaces with customers to create stainable value to eara prof, acording to Barcnger (2010, 202 ~ 203] is essential He futher argues that a value chain based aparoach «Silo the snes malo emerge vole for new business startup. Ths approach enables 9 careful assessment of strategie resources tobe made for competitive advantage ‘Te business canvas model af Zynga is provided in the ext page The business canvas model Few ather major attbutes that canbe added “Competition and Competitive stratesy Core customers Value chain based resources. ‘THE ASSESSMENT OF COST, REVENUES AND CASH FLOW PROVIDES A SIGNIFICANT LEVEL OF ‘CONFIDENCE TO PROCEED WITH THIS BUSINESS. DEVELOPMENT PLAN BECAUSE THE BUSINESS HAS THE CAPACITY TO GENERATE FUTURE PROFITS. THE PROJECTED PROFIT & LOSS POSITION WILL BE ‘SHOWN IN THE BUSINESS PLAN11/8/2014 CONCLUSIONS FROM THE BUSINESS MODEL From the Feasibility Research and the development of the business model there is sustained confidence to proceed to the business plan for the new business start-up and launch 5. THE BUSINESS PLAN FOR A NEW. BUSINESS TO LAUNCH 5. Outline of Business Plan ‘Executive Summary (Different from the first one ‘as.n it will be more robust and precise) sin Executive Summary the contents are: 1L.BUSINESS POTENTIAL (Market Demand has yet to be confirmed, however from the research itis feasible) 2.STRATEGY FOR COMPETITIVE ADVANTAGE( Pricing, Quality, Procucts and Place) 3.REVENUE AND PROFIT FORECASTS 4.CAPITAL REQUIRED AND TIMING 5. THE TEAM and Partners (If any) 6. Legal Structure 5. Outline of Business Plan 1. THE INDUSTRY, COMPANY & PRODUCTS, 2, THE MARKET (for instance Saturated and New) + The Population Base + Customer Base 3. COST / VOLUME / PROFIT ANALYSIS (Break Even Analysis)5. Outline of Business Plan (Cont) 4, The Marketing Plan “COMPANY DIRECTION & STRATEGIC INTENT “THE IDENTITY (Logo, Vision, Mission and Core Values) “BUSINESS OBJECTIVES ( such profteilty in 2 year USINESS ENVIRONMENTAL REVIEW ( Market Segmentation, Strategie Marketing Objectives Sich as macket penetration and market evelopment) To achieve 5. Outline of Business Plan (Cont) ‘imrnal Marketing| Customer Service 2nd Ting) 2 sternal avaing (Prout, Pring Sater, Pace, ‘omotss ma pose eoton| dec ang pf emacgt ra “he inages br whlch mening connecting ste mace wh feates ae wenticosone ar oor 5. Outline of Business Plan ( Cont) 4, The Marketing Plan ( Cont) RISK ASSESSMENT (The risk ofthe marketing pian relates to all customer touch points Awareness ofthis is critical and staff training isessential to ensure consistency throughout the customer experience) “CROSS FUNCTIONAL DEPENDENCY ( Front ‘end must be supported by back end operations) “THE MARKETING BUDGET 5. Outline of Business Plan ( Cont) 5: THE DEVELOPMENT PLAN (fom design, development, ‘don stream for instance 1-3 yee) {6 The Management Team THE START-UP ORGANISATION “Chaar 7. OPERATIONS PLAN {Responsible for varios day to day operations) #8. USINESS SUSTAINABILITY “Crile Succes Factors “RISK ASSESSMENT {Operational and Financia} "PERFORMANCE MANAGEMENT 9. IMPLEMENTATION SCHEDULE (Month 2 to Month 12) 10. Financial Projections (Cash ow, balance sheet ans "EU sccoun for year