Intertextuality

What is intertextuality
the relationship that exists between different

texts, especially literary texts, or the reference

in one text to others
The idea that a given text is a response to what
has already been written, be it explicit or
implicit;
It is also the referencing of other artistic or
cultural texts such as plays, novels, films, music
or paintings within a text.

Purposes of
intertextuality:

Intertextuality occurs at

many levels, in many

forms, and serves a variety
of functions:
Humour
Symbolism
criticism

Examples of
Intertextuality in Popular
Media
Matrix
Trilogy - such as choreography from Kung-Fu
martial arts from Hong Kong movies of the past,
consistent historical and religious myths and allusions,
and ideas from William Gibson's Neuromancer and
other cyberpunk novels among the few.
Survivor - owes as much to game shows and soaps, as
it does to the castaway premise of Gilligan's Island, and
the contrived social arrangements of The Real World.
The Simpsons, Family Guy -The show depends on
viewers knowing the codes for sit-coms and many other
TV and popular culture genres, which are the
intertextual platform for the whole show.

The Original Image from 'The Seven

Year Itch'
.

A holder paying tribute to the above

image to understand this you would
need to have previous knowledge of
the above film or 'text'. Hence the
reference is intertextual.