INDIANAPPARELINDUSTRYOverviewTheIndianApparelIndustryis

segmentedintotwosectors:Domestic&ExportsegmentsIndiaisverystrongin
nichesegmentandshortrunfashiongarmentsREADYMADEGARMENT
INDUSTRYTheDomesticRMGindustryishighlyfragmentedwithafewplayersin
organizedsector.Thisdegreeoffragmentationcanbeattributedtotheerstwhile
governmentpolicies.Smallandunorganizedlocalplayerslargelydominatethe
domesticRMGMarket.ThedomesticmarketworthEuro13.64billioncanfurtherbe
segmentedinto:

Menswearsegment

Womenswearsegment

KidswearsegmentoverthelastTENyears,ITC'sLifestyleRetailingBusiness
DivisionhasestablishedanationwideretailingpresencethroughitsWillsLifestyle
chainofexclusivespecialtystores.IthasbeenprovidingtheIndianconsumeratruly
'InternationalShoppingExperience'throughworldclassambience,customer
facilitationandclearlydifferentiatedproductpresentation.Thesestoreshave
establishedthemselvesaspreferredshoppingdestinationsintheprimeshopping
districtsacrossthecountry.ITCbelievesinthephilosophyof'EnjoytheChange'the
changethatcomesthroughwithitsbrands,ITCaspirestobuildadominantpresence
intheapparelmarketthrougharobustportfolioofofferings.WillsLifestyle,asa
fashiondestination,offersatemptingchoiceofWillsClassicworkwear,WillsSport
relaxedwear,WillsClublifeeveningwear&fashionaccessories,EssenzaDiWills
anexclusiverangeoffinefragrancesandbath&bodycareproductsformenand
womenandFiamaDiWillsarangeofpremiumshampoosandshowergels.Wills
LifestylehasalsointroducedWillsSignaturedesignerwear,createdbytheleading
fashiondesignersofthecountry.ITCalsoinitiatedaforayintothepopularsegment
withitsmen'swearbrand,JohnPlayers,in2002.In2006,Withadistinctivepresence
acrosssegmentsatthepremiumend,ITChas..