Marketing Management MCQ (Multiple Choice

Questions)
Q1 This method is specifically used for increasing the short term sale of the goods.
a. Advertising
b. Sales Promotion
c. Publicity
d. Public Relations
Q2 Electronic shopping, TV shopping is related with:
a. Advertising
b. Personal Selling
c. Direct Marketing
d. None of these
Q3 The purpose of this type of advertising is to create repeat purchases.
a. Reminder
b. Reinforcement
c. Persuasive
d. Informative
Q4 Gross Rating Points can be measured by:
a. R+ F
b R- F
c. R/F
d. R * F
Q5 This technique focus on advertising of non-competitive brand with the other brand.
a. Cross-promotions
b. Tie-in promotions
c. Premiums
d. None of these
Q6 Labeling, packaging are associated with:
a. Price mix
b. Product mix
c. Place mix
d. Promotion mix
Q7 Entry of laggards is in which stage of PLC
a. First
b. Second
c. Third
d. Fourth
Q8 Which type of good Jewellery is:
a. Convenience
b. Shopping
c. Specialty

d. Unsought
Q9 It is a method in which various products are combined at the same price.
a. Promotional pricing
b. Product-bundle pricing
c. Captive product pricing
d. Optional product pricing
Q10 Differentiation in pricing for various geographical customer
a. Price skimming
b. Psychological pricing
c. Pricing variations
d. Geographical pricing