Sponsorship Opportunities and Packages

MIDWEST INFLUENCERS CONFERENCE

Be The Voice of Your Generation

2015 Midwest Influencers Conference, LLC

October 2-4, 2015 Chicago #MICBLOGGERS15

www.micbloggers.com

MIDWEST INFLUENCERS CONFERENCE

About:
The Midwest Infuencers Conference was born out of the need for an event devoted to Midwest Bloggers and Influencers. While national
conferences come to the Midwest region occassionally, they do not stay in the area. Bloggers and Influencers in the Midwest vary greatly in
where they live, work or their focus and have a unique set of needs that larger conferences may not focus on.
MIC plans on offering attendees different learning level options, networking opportunities and friendly competitions. Brands and
Influencers can connect in a low stress atmosphere, to help all brands grow and thrive.
The first MIC Bloggers Conference will be held in Chicago, Illinois in October 2015. The central location will allow influencers easy access
to the conference and local venues. Each year MIC plans on on moving to another large Midwest city so that it is accessible by attendees,
while focusing on great cities and activities in our own back yard!
Why Work with Bloggers and Other Influencers? *
61% of US consumers have made a purchase based on a blog post
6.7 Million People Blog on Blogging Sites and 12 Million people blog via social networks
23% of all time on the internet is spent on blogs and social networks
77% of internet users read blogs
53.3% of bloggers are 21 to 35 years old
67% of Business to Business marketers using blogs generate 67% more leads
37% of marketers believe blogs are the most important type of content marketing
70% of consumers learn about a company through articles rather than ads
74% search online for consumer electronic reviews before buying.
81% of U.S. online consumers trust information and advice from blogs.
Keywords in blogs drive traffic from search engines.
Blogs and Influencers drive traffic to brands, and can help build trust for a brand or company. The majority of bloggers are looking to
build full time relationships with brands, because they love their brand or products. These relationships can last from one campaign to
several year long relationships. Honest reviews on blogs will generate more traffic and brand loyalty from consumers.
*Stats from social4retail.com
2015 Midwest Influencers Conference, LLC

www.micbloggers.com

MIDWEST INFLUENCERS CONFERENCE

Our Team:
Becky Fixel, BS, MID,
Associate IIDA, IDEC
Founder of MIC Bloggers
Detroit, MI
Blogger, Designer, Professor and
CEO of the Midwest Influencers
Conference. Becky loves
connecting with brands and believes that every blog, no
matter what size can make a huge impact for a company.
Becky is also the owner of Week99er.com a review and
recipe website based out of Detroit, Michigan.

Joni M. Fixel, J.D.

Principal, Fixel & Nyeholt,
PLLC
Events Coordinator and Legal Advisor
Lansing, MI
Joni founded her own firm as a
sole practitioner in East Lansing
Michigan in 2004. Firm has grown to a mid- sized firm
with 4 attorneys and 3 support staff. Business formation
& litigation are just a couple areas practiced by Ms. Fixel
and her firm.

Assistants:

Sarah Bates
Grand Ledge, MI
Thechefnextdoor.blogspot.com

Dani Schnakenberg
Monroe, MI
Danischnakenberg.com

2015 Midwest Influencers Conference, LLC

Maurita Plouff
Royal Oak, MI
goodstuff.recipes

Deb Thompson
Cadillac, MI
justshortofcrazy.com

Amanda Faulkner
Fishers, IN
www.itsafabulouslife.com
www.easyslowcookermeals.com
www.thehoosierfamily.com

www.micbloggers.com

MIDWEST INFLUENCERS CONFERENCE

Commonly Asked Questions:
How will I be able to track blogger interaction during the conference?
The hashtag for the event will be used throughout the weekend. You can follow us on Instagram, Twitter and Facebook and look for the
hashtags #MICBLOGGERS15 and #MICBLOGGERS. Bloggers are all over social media and can help spread awareness of your brand.
How about after the conference?
We will provide sponsors social media data with the event hashtags as well as the trending terms from the event. Approximate reach, social
media mentions etc will be included. We recommend sponsor presence at the conference in the expo area or as an attendee (depending on
your sponsorship type). This way you can make face to face connections with bloggers. Strong and long term relationships are built more
in person than via email.
How many influencers will be attending?
For our first year, our goal is 150 bloggers/influencers. There are thousands of bloggers in the Midwest region, and while we would love
to have every one of them join us, we are realistic and want to keep the first year manageable. As we grow, we anticipate that number to
increase with us.
Is it only limited to bloggers and brands based in the Midwest?
Not at all. Often our readers are nationwide if not world wide. We welcome all bloggers and influencers with open arms.
I cant afford a large sponsorship package - will I still be represented at the conference? Can I come as an attendee to meet
bloggers?
Please email us for different ways to be involved. We will have network/sponsor only tickets available and would love to have you for
smaller networking opportunities. You are of course invited to enjoy the classes and events as well!
Will it only be big blogs attending MIC?
No! We welcome blogs and influencers of any size. We strongly believe that even the smallest blogger can have a major impact, and love to
see them grow their brands and businesses.
Where will MIC be next year?
This is a trade secret! At this time were not ready to reveal the 2016 location, but will gladly as we get closer to the 2015 event.
2015 Midwest Influencers Conference, LLC

www.micbloggers.com

MIDWEST INFLUENCERS CONFERENCE

Sponsorship Package Levels
We offer several different sponsorship levels so you can find the one that works best for your brand or budget. Please look over the
different sponsorship packages to find the one that is perfect for your brand! If you dont see a package with what you want, let us know
and well work with you to customize a package.

Level Sponsorship Type

1

VIP Sponsorship

Meal Sponsor (First Come,

First Served)

2015 Midwest Influencers Conference, LLC

Description

We plan on making every one

of our attendees feel like theyre
a VIP at our event. However,
VIP attendees will get additional
perks. As a VIP Sponsor you
will be one of our main sponsors
and help us hold events that
our attendees will never forget.
We ask that VIP Sponsors also
provide product for either just
the VIP attendees or smaller
items for all attendees.
Help us feed the hungry
bloggers! This sponsorship
level includes one meal for
all attendees. Work closely
with us as we decide meals
for the attendees and possibly
incorporate your product into
the meals!

Benefits

Price

Key Sponsor for Meet and Greet

$15,000.00
Event or VIP Private Dinner.
Exposure to VIP Bloggers as well
as attendees
Logo included on our website, the
events mobile app, additional ads
and printed material.
Time to meet bloggers at hosted
events
Expo Space for the event
Opportunity to speak with
attendees as a group during event
Special Hashtag provided for event
Logo included on our website, the $7,500.00
events mobile app, additional ads
and printed material.
Time to meet bloggers at hosted
meals
Opportunity to speak with
attendees as a group during meal
Expo Space for the event
Special Hashtag provided for meal

www.micbloggers.com

MIDWEST INFLUENCERS CONFERENCE

Level Sponsorship Type
3

Networking Sponsorship

Expo Only Sponsorship

15 Minute Marketing Only

Sponsorship

2015 Midwest Influencers Conference, LLC

Description

We understand that the point

of sponsoring a conference
is to network with bloggers
to create new partnerships.
This is the ultimate package
providing you not only time to
meet the bloggers in a group in
the Expo space, but one on one
meetings with the bloggers with
scheduled appointments.
Meet bloggers and other
influencers in our Expo space.
The space will be open for two
days of the event, providing
time for the attendees to
come and network with you.
Represent your brand and
network with the bloggers.
Meet bloggers and influencers
one on one in private 15 minute
scheduled appointments blocks.
VIP attendees will get first
selection of meeting times.

Benefits

Price

Expo package including a 10 x 10 $7,500.00

space with pipes and drapes
Logo included on our website, the
events mobile app, additional ads
and printed material.
A table at 15 Minute Marketing

Expo package including a 10 x 10 $5,000.00

space with pipes and drapes
Logo included on our website, the
events mobile app, additional ads
and printed material.

Private meetings with our

$4,000.00
bloggers, scheduled a head of time.
Logo included on our website, the
events mobile app, additional ads
and printed material.

www.micbloggers.com

MIDWEST INFLUENCERS CONFERENCE

Level Sponsorship Type
6

Charging Station

Snack Break Sponsorship

Booth Upgrade (limited)

Description

Your sponsorship will help

us provide bloggers a place
to recharge during events and
sesions. The space will have
branded signage with your logo
and the opportunity for you to
connect to the bloggers. CoBranded USB Power Banks in
each attendees bags.
Learning and networking can
make anyone hungry. We want
to make sure that our attendees
are not only getting what they
need to feed their mind but also
to stay alert as they go. Healthy
and allergen friendly snacks will
be provided for our attendees,
each afternoon. This is a great
time for you to meet attendees,
provide them with samples of
your edible products.
Double the size of your booth
space! Instead of a 10x10 youll
have a 20x10 space!

Benefits

Price

Logo included on our website, the

events mobile app, additional ads
and printed material.
Time to meet bloggers at hosted
snack break
Signage with logo at snack breaks
Special Hashtag provided for
snack break portion

$3,000.00

A larger space to showcase your

brand, network and meet with our
influencers.

$3,000.00

Direct exposure to bloggers

$4000.00
Signage with logo at charging
stations
Co-Branded Power Banks in Swag
Bags for Bloggers

This sponsorship is limited by

size of space provided by venue
2015 Midwest Influencers Conference, LLC

www.micbloggers.com

MIDWEST INFLUENCERS CONFERENCE

Level Sponsorship Type
9

Room Drop

10

Brand Attendee Package

11

VIP Swag Only Sponsorship

12

Swag Only Sponsorship

2015 Midwest Influencers Conference, LLC

Description

Our bloggers love surprises

- why not have one slipped
in their room while theyre
learning? The personal touch
will not only make their day, but
cause a buzz on social networks!
Would you like to attend the
conference as a brand, interested
in meeting our influencers at
events and during breaks?
Our VIP Attendees are
serious about their brand and
connecting with yours. Connect
with these select bloggers by
providing them a sample of your
products for possible future
partnerships and coverage.
Get your product in the hands
of the influencers to try and
write about! Swag bags will
be handed out throughout the
conference so different brands
will get exposure at different
times.

Benefits

Exposure to select bloggers

Special hashtag created for room
drop
Items delivery coordinated by MIC
Volunteers and Hotel Staff for you
Logo included on our website,
additional ads and printed material.
Two Full Access Passes*

Price

$2,000.00 +
Product for
attendees
staying at the
Hyatt
$500.00

*Does not include goodie bags

provided to bloggers and attendees
Exposure to our VIP attendees
Product
Logo included on our website,
Sample for up
additional ads and printed material. to 50 Bags

Exposure to all attendees

Logo included on our website, the
events mobile app, additional ads
and printed material.

Product
sample for up
to 200* bags
*This number
may go up
or down
depending on
attendance of
the event
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