Sie sind auf Seite 1von 8

Company

LOGO

Understanding Customer
Needs
GCSE Y10 Business Studies

Starter
Which of the following are examples of
primary market research?
1) Questionnaires.
2) Using the internet to research customer
opinions from other businesses.
3) Focus groups.
4) Using the yellow pages to find other local
businesses.

Aims and Objectives


Aim:
Understand primary research methods.
Objectives:
Define primary research methods.
Create a questionnaire.
Analyse questionnaire results.

Design a Questionnaire
Task: In groups design a questionnaire to investigate peoples
views on one of the following businesses and products.
Each person must produce a questionnaire:

A new computer game Microsoft/Sony


A new Apple product Apple
New Clothing Range Hollister
New ride Alton Towers/Thorpe Park

Questionnaire Structure
a) A research objective what you want to find
out.
b) 10 questions which are a mixture of open
and closed questions.
c) Check with teacher.

Answering the Questionnaire


Swap books and complete others
questions.
Put a tick next to the answer each time a
person is asked.
Eg.
Are you male or female?
Male
Female

How to Display Answers

Plenary
Report of findings from groups.