Understanding Customer Needs

GCSE Business Studies

Lesson 2

Aims and Objectives

Aim:
Understand primary & secondary research
methods.
Objectives:
Distinguish between primary research methods
and secondary research methods.
Create a questionnaire.
Analyse questionnaire results.

Starter
Which one of the following is a type of
primary research?
A) Conducting a survey
B) Analysing past sales figures of other
businesses
C) Reading market reports
D) Consulting local newspapers

Design a Questionnaire
Task: In groups design a questionnaire to investigate peoples
views on one of the following businesses and products.
Each person must produce a questionnaire:

A new computer game Microsoft/Sony

A new Apple product Apple
New Clothing Range Hollister
New ride Alton Towers/Thorpe Park

Questions to ask
You must have at least 10 questions on your sheet.

Gender
Age
8-10 about the product
e.g. do you own one, what is the best feature, what is the
worst feature.

Give your respondents a choice/box to tick.

Homework - due 18/9/14

You must ask at least 10 people to
complete your questionnaire.
Analyse the feedback using bar graphs,
pie charts etc. etc. and present in full
colour in your books.

Example: Displaying Your Data

Feedback From Groups

Report of findings from groups.

Secondary (Desk) Research

Definition:
The process of gathering secondary data,
which is information that already has been
gathered;
such as government statistics, newspaper
articles, company reports

Secondary (Desk) Research

Task:
Create a brainstorm of as many
methods of secondary research as
possible.

Secondary (Desk) Research

Yellow
Pages

Business
Sales
Figures

Business
Reports

Internet

Newspapers

Exam Question
Identify one type of desk research (1)
June 2006.
44% of students answered this question
incorrectly!
Because they got confused between
primary (field) and secondary (desk)
research!