Market Mapping

GCSE Year 10 Business

Studies

Aims and Objectives

Aim:
Understand market mapping.
Objectives:
Define market mapping.
Analyse market mapping and product ranges.

Starter
Which of the following is the definition of
market mapping?
A) The range of positions that a product can
take in a market based on two factors.
B) The product range a business has.
C) The number of different products a business
sells over time.
D) The different types of things about a product
that appeal to different customers.

Market Map

High Quality

Low Price

High Price

Low Quality

Checkpoint
What is a market map?

Why would an entrepreneur use a market map?

Using Market Maps

Can be used to show the product range that a
business has.
Can show if there are any gaps in the market.
Can show who your main rivals are.

Speed Analysis
Give 2 advantages and 2 disadvantages of having a
large product range.
Advantages

Disadvantages

Give 2 advantages and 2 disadvantages of using

market mapping.
Advantages

Disadvantages

Assessment
Three multiple choice questions

Three case study questions.