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AGENCY SELECTION

The agency selection process involves a thorough analysis of both its tangible and
intangible characteristics. It is important to consider all aspects to ensure that a reliable
and advantageous partnership can be formed. Establishing such a strong and effective
relationship can lead to a successful future for both the agency and the client.
Below are examples of four impressive agencies. Each agency has a unique culture, value
system, tone and relationship with clients.

ADVERTISING:

PUBLIC RELATIONS:

WILDCARD:

UBER-R

Arnold
Worldwide

Edelman

Mullen

SH
Commu

- Quirky, light-hearted
tone

More serious, proud


and confident tone

Ambitious, hopeful
tone

Light,
straig

-Social and interactive


work environment

Values public
engagement

Values maintaining
the agencys culture

Values innovation
and creativity

Ensures content is
relevant and worthy
of consumers time

Drive
inves
emplo

Cross-disciplinary
teams

Embraces clients
cultures to fully
understand them

Coop
positi

Enco
taking

Busin
front,
back

Grow
pace

Guide
throug
proce

Hard-working and
persistent work
ethic
Believes anything
is possible
Strives to create
work that will
improve clients
future success and
profits

Diverse, global
aspect
Values targeting
societal, emotional
and rational needs
of consumers
Builds trustworthy
relationships
between firm and
clients and clients
and consumers
Entrepreneurial and
innovative culture

ARNOLD WORLDWIDE

Believes in an
unbound, limitless
future of innovations
Values creating
stronger and closer
relationships
between clients and
consumers

Arnold Worldwide is a top international advertising agency headquartered in Boston, MA.


The agency is a subsidiary of Havas Worldwide, and has 13 offices in 11 countries. It is
driven by the idea that Great Work Works, promising that it will produce the highest
levels of content for every client, and by doing so, the agency will further the clients
profits and success. The agency has proudly created numerous award-winning content
and views this work as its art adorning the office walls.
Marketing Operations Director,
Boston, MAMay 13, 2013
The culture is what makes Arnold who it is. Though it has changed over the past
few years, people stay at Arnold as long as they do because of the people.

THE TEAM
Arnold is made up of creative storytellers, thinkers and dreamersultimately, people
who love to make stuff. Cross-disciplinary teams work together to create seamless
cross-channel ideas. While maintaining clients brand voices, it creates engaging,
quirky multimedia content. Arnolds persistent work ethic and adequate resources
allow it to create meaningful and effective content that is quickly spread amongst the
target audiences.
THE CULTURE
Arnold prides itself on recruiting employees that fit well with the agencys unique and
interactive culture. Arnold aims to create a social work environment, even creating
Arnie, The Worlds First Social Beer Vending Machine.
CLIENTS
RECENT ACCOMPLISHMENTS
-

Three Bronze Cannes

Lions Awards in 2014


Three Silver International

ANDY Awards in 2014


Five 2014 CLIO Healthcare

Awards
Wins Emmy Award in 2014

THE SERVICES
-

Advertising
Brand Development &
Integration
Communications
Consulting

for Behind the B show


introduction

WHY ARNOLD?
Arnold is a passionate, hard-working agency that believes the best can always
be reached. It is genuinely determined to create memorable and effective work
that will help its clients increase their brand value and profits. Its cross-channel
work ethic allows for the creation of cohesive campaigns. A company with
adequate funding and a laidback and interactive atmosphere would connect well
with Arnold.

EDELMAN
Edelman is the largest independent PR firm in the world, co-headquartered in New
York and Chicago. Through PR, the agency believes companies can build awareness,
trust and genuine relationships with consumers. Edelman goes beyond paid and
earned media, relying on engagement to further the communication and connections
with clients audiences. The agencys size grants flexibility in ideas and resources,
however, it prides itself in its independence and steady progress.

THE TEAM
Edelman has 5,000 employees in 65 cities in the world. The team values the independent
and entrepreneurial culture at the agency. Employees are smart and passionate

workers, encouraged to work both independently and in teams. Through this work,
employees challenge themselves to continuously work toward new achievements and
ideas.

Senior Account Supervisor in New York, NY Oct. 26, 2014


We have unparalleled access to resources and the company value of
entrepreneurial spirit isn't just marketing hype - I genuinely feel like I can
drive change and make things happen without red tape, both internally
and externally. That said, if you like a lot of attention or hand-holding, it's
definitely not the agency for you.

RECENT ACCOMPLISHMENTS
-

Best PR Firm Diversity Initiative


Winner of Seven Cannes Lions
Winner of Glassdoors Best Places to Work in 2011, 2013 & 2014
THE INDUSTRIES:

THE SERVICES:

WHY EDELMAN?
Edelman is the worlds leading PR firm and has proven its success through its client
work, insights, research and global relationships. Founded in 1952, the agency is
still deeply rooted in its core values, mission and persevering attitude. It takes pride in
its achievements and enforces an intense work ethic, pushing employees to progress
both on an individual and team level. Edelman always has its clients in-mind, working to
maintain trustworthy relationships with them. Through public engagement, Edelman
works to create similar relationships between the clients and their consumers.

MULLEN
Mullen is one of the leading advertising and marketing communications agencies in the
world, based in Boston, MA. The agency is driven to create content that matters:
content that will differentiate its clients from competitors. The agency aims to make its
clients memorable, meaningful and worthy of consumers time.
Senior Account Executive, Pittsburgh, PAAugust 14, 2014
A non-linear problem solver, who is passionate about leading products and brands
to a new level of success. Skilled with managing client relationships and the
dynamics of a brand team. Also charged with project efficiency through budgets,
timing, and other identified resources.

THE TEAM
Mullen is a cohesive and connected team. Its employees are experts on all disciplines
of the agency and clients. Employees are encouraged to welcome and engage with the
clients cultures to better understand them. Meetings are held in simple rooms
allowing clients the freedom to express themselves and giving Mullen the ability to fully
embody them.

THE CULTURE
Mullen believes that the future holds endless possibilities of creating bigger, better and
more innovative content. They seek to be unbound by the past, working to constantly
evolve and improve. Mullens clients emulate this culture as well, as they are all
impressive risk-takers and thought-provokers. They are brands that are constantly
seeking the next big thing. The agency has been motivated by this type of mentality
from the start, and is the force that pushes it to continue producing great work.
THE SERVICES:

THE CLIENTS

RECENT ACCOMPLISHMENTS

2014 Creativity Innovators


2014 Mediapost Agency
AD Age Agency A-List 2014
AD Age Agency A-List 2013
Forbes Ten Great Ad Agencies

WHY MULLEN?
Mullen is ambitious and confident, yet conscientious. It seeks to create content that
does not interrupt or intrude conversations, but excites and surprises consumers.
This awareness leads to the creation of work that makes a difference and brings clients
and consumers closer together. Through this approach, it seeks to create work that
exceeds the industrys boundaries and expectations. A confident company that values
its unique culture and is willing to take risks would ideal partners with Mullen.

SHIFT COMMUNICATIONS
SHIFT Communications is an integrated communications agency located in Boston,
New York City and San Francisco. It was launched in 2003, and has grown into earning
$15 million in revenue. The agency prides itself on having the independence to work
with a diverse client base ranging from well-known brands, events and startups. SHIFT
works with clients to find the right audiences, produce the appropriate content and
share it through the most effective media outlets. It works in the hopes of converting
clients target audiences. The agency uses a multi-step process to guide clients to
their success. After creating effective content, the agency uses its media relationships to
share, promote and continue the spread of content, and completes the process by
analyzing the effects and areas of improvement. During this process, SHIFT attempts to
maintain the brands personalities and identities.

THE TEAM
SHIFT is an intimate team made up of its 100 employees. The agency greatly values the
wellbeing of the employees, even creating an Employee Stock Ownership Plan, granting
a share of the agency to each employee. It believes by respecting the employees, they
will produce the best work and service for the clients.

SEVEN CORE VALUES


-

Creative
Connected
Dedicated
Honorable
Ballsy
Smart
Positive

THE CULTURE
SHIFT values creating a fun and
intimate work environment. It creates a
place of mutual respect and constant
interaction. The agency values
maintaining a work-life balance
incorporating social, cultural and
environmental events for employees.

Current Full-Time Employee


SHIFT has some of the best and the
brightest people in the industry. Folks
work hard, play hard, and do some
amazing stuff for the company and
for its clients. If you want a graduate
education in PR and marketing that
pays you rather than the other way
around, work here.

RECENT ACCOMPLISHMENTS
-

THE SERVICES

Holmes Reports 2012 Digital/Social Agency of the Year and overall Small
Agency of the Year in 2013
2014 Best Places to Work by PR News
2014 Silver Digital Agency of the Year and Silver Midsize Agency of the Year at
BullDog Star of PR Awards

WHY SHIFT COMMUNICATIONS?


Although smaller in size, SHIFT offers a reliable and credible approach to public relations. It
works with clients throughout the entire process, constantly finding ways to better reach
consumers and make improvements. This agency has experience working with B2B and
consumer markets. It would be ideal for clients who want thorough guidance and an intimate
agency-client relationship.