Lindsey Snow

Greater Boston Area lsnow2@elon.edu

EDUCATION

Elon University
Bachelor of Arts in Strategic Communications
Minor in American Studies, Concentration in Marketing
Study Abroad: Florence, Italy
Study Abroad: London, England
GPA 3.3/4.0

WORK
EXPERIENCE

Elon, NC
May 23, 2015
August-November 2013
January 2013

Mullen
Winston-Salem, NC
Brand Planning & Strategy Intern
January 2015-Present

Gather and analyze research to provide strategic consumer insight driven media recommendations
across both digital and traditional media.

Assist Accounts team with preparing for new business accounts and pitches, as well as maintaining
existing client relationships by drafting press releases, building media lists and writing POVs.

Research consumer insights and trends pertaining to women for the female-forwarded brain trust Frank
About Women.
Dunkin Brands
Canton, MA
Corporate Social Responsibility Intern
June-August 2014

Increased visibility of the Dunkin Donuts Baskin-Robbins Community Foundation (DDBRCF) by

writing promotional pieces and newsletters using Constant Contact.

Acted as a liaison between Dunkin Donuts and Baskin-Robbins franchisees, donors, and Foundation
chapters and assisted with scheduling, communicating and coordinating events, including a corporate
volunteer day for fifty employees.
Special Olympics Massachusetts
Marlborough, MA
Public Relations Intern
June-August 2013

Assisted with promoting all areas of Special Olympics Massachusetts by attending and organizing
events, fundraising, and creating written material.

Promoted the organization by writing press releases, blog posts and articles, updating the website, and
creating flyers and brochures using Microsoft Publisher and Photoshop.
The Kraft Group
Foxboro, MA
Marketing Intern, NE Patriots and Revolution
June-August 2012

Coordinated and assisted with a variety of special events, charity events, Patriots training camp, and
preseason games.

Interacted directly with sponsors of the New England Patriots/Revolution and provided a high level of
customer service to season ticket holders, fans and members of the Foxboro community.

CAMPUS
INVOLVEMENT

Bateman Team
Elon, NC
2015 PRSSA Bateman Competition Team Member
October 2015- Present

Created and implemented a campaign for Home Matters to increase awareness of the organization and
promote the importance of having a safe and stable home.

Supervised the research stage of the campaign by delegating roles for conducting primary and
secondary research, writing a moderator's guide, creating an online survey, moderating a focus group,
analyzing data and writing up a research report.
Public Relations Student Society of America
Elon, NC
Executive Board, Director of Recruitment
2012- Present

Created the Mentorship program and assigned new members to upperclassmen to advise them on
furthering their academic and communications careers.

Oversee all aspects of the Mentorship program, including organizing mentor/mentee events.

Attended the 2015 National Conference in Portland, Oregon and wrote an article that was published in
the National PRSSA blog Progressions.

HONORS AND
ACTIVITIES

Deans List and Presidents List

Delta Delta Delta Sorority: Epsilon Delta Chapter
Elon University New Student Orientation Leader

2012, 2014
2012- Present
April-August 2014