My Website

britmaroney@yahoo.com

Brand Management / Corporate Communications / Strategic Media Planning

Talented, results-producing marketing professional, with a proven record of accomplishment in planning and leading
comprehensive marketing strategies, to directly support business goals and objectives. Expertise in directing the
creation of modern marketing tools and steering the execution of branding programs. Demonstrated success in event
coordination and PR execution. Solid leadership skills; ability to build and guide top-performing teams. A dynamic and
innovative national Marketing and Business Leader with a passion for conceiving and launching game-changing
products and strategy, driving increased revenues, across industry verticals.

Strategic Market Planning & Execution

Brand Loyalty Programs
New Market Penetration
Marketing Collateral Development
Brand Elevation and/or Rebranding Efforts
Social Media Development and Execution
Public Relations Planning and Crisis Communication Strategies
Execution of Advertising Development and Vendor Negotiations
Effective Program Execution and ROI Measurement
P R OF E S S I O N A L E XP E R I E N C E
Director of Marketing (2010-Present)
Grimaldis Pizzeria- Scottsdale, Arizona

Department leader, managing over 20+ employees and contractors; to accomplish company goals. Distinguished track
record, leading all aspects of the marketing department, from concept through implementation. Leverage a
collaborative leadership style that inspires and engages executives, peers, and direct reports. Successful management
of advertising programs, social media campaigns, PR execution and driving brand loyalty. Understanding of the
techniques and best practices required to successfully build brands, meet profitability targets and drive sales strategies
to achieve sustained exponential revenue and growth goals. Grew brand from 7 locations to 30+.
Selected Contributions:
Respected leader of creative teams, multimedia divisions and corporate communications departments.
Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
Blueprinted PR campaigns & publicity strategies resulting in 20+ million free, annual media impressions.
Increased social media traffic and retention 800% month over month, with a dynamic annual campaign
schedule.
Leveraged strengths in cost-effective marketing management and vendor negotiations, to end each year an
average of 15% under budget (without compromising business growth goals). Every location saw y/y
profitability.
Performed ongoing customer/market research and demographic profiling, to identify and capitalize on unmet
market needs, ahead of the curve.
or the first time in over ten years.
Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously
monitor online public relations and ensure the success of client programs. Providing Social Analytics and
Sentiment Analytics Dashboard to track their social media campaigns and its performance.
Manage 1.5 million dollar advertising budget for over 600 national media partners.

Rev. 4.15

 Launched new profitability programs (e-gift card, merchandise program, mobile website, and social media
campaigns) to re-energize and modernize the brand.
Senior Marketing and Brand Manager (2008-2010)
944 Magazine- Scottsdale, Arizona
Senior brand and marketing executive for the phoenix market, with emphasis on proposal generation, event execution
and media development. Managed all local sales teams in executing local advertising programs. Development of
social media, SMS campaigns, blogs, microsites, and other mass branding for the magazine. Generation of sales
collateral and local city communication. Account management of local national brands and strategizing their
partnership with the publication.

Distribution Marketing Director (2007 2008)

The Knot Media-Tempe, Arizona
Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated
marketing initiatives designed to penetrate and grow new targeted markets for The Knots publications. Plan and carry
out regional market research and analysis. Play integral role in product development activities. Lead and direct
forward-thinking marketing activities as part of a large publicly traded media company. Maintain and manage
distribution strategy and growth initiatives. Execute strategies in reader retention and new account acquisition.

Product Marketing Manager, 2004 2007

Insight International Tempe, Arizona
Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated
marketing initiatives designed to penetrate and grow targeted markets for one of the top technology resellers in the
channel sales field. Developed and managed a wide range of marketing tools for, including promotional materials,
direct-mail pieces, and Web site content. Lead and direct forward-thinking marketing activities as part of a large
product management department. Maintain and manage $8-million yearly revenue budget. Organize Quarterly
Business Review on a consistent basis.

E D U C ATI O N & C R E D E N T I A L S

Associates in Commercial Design Lansing Community College Lansing, USA

B.A. Marketing Michigan State University- East Lansing, USA
2012 Image Award Winner- Florida Public Relations Association
A high degree of proficiency in the Microsoft Office Suite of products;; Word, Excel, PowerPoint, Publisher and
Office Project. Also well versed in MAC OS, SAP, Business Objects, Dreamweaver, Adobe Photoshop, Illustrator and
In-Design.
Extensive portfolio, available on request.

Rev. 4.15