GD GOENKA WORLD INSTITUTE

Post Graduate Diploma in Business Management

Module Name: GDGMSI408: International Marketing

Assessment Structure for

Group Presentations
Group Presentations
Weightage 40%
Group Size:

2-4 (Unless otherwise specified by module leader)

Each group will be given case studies which they have to analyze and make a
30 minutes presentation during the workshops. The presentation will be
followed by a 30 minutes question answer / discussion round.
In week 10, each group will make a presentation. The group making the
presentation will be given marks on the basis of their presentation and
handling of class discussion / question answers. Each group will get 4 weeks
to work on a case.
Presentations will be assessed on the following criteria:
Attention to purpose including coherence, flow, structure and
language (20%)
Analysis (30%)
Recommendations (30%)
Use of literature, theory (20%)
Each group will be given (by the module leader) a set of questions specific to
the case. As regards, the level of difficulty and clarity of instructions, one of
the cases used is provided as a sample along with the questions for the case.