VCE MEDIA STUDIES

UNIT 1
OUTCOME 2
Individual Production with PDP
TASK
You are to individually design and
produce a 2-3 minute music video and
a 1-2 page Digital Booklet that utilises
codes and conventions to portray clear
representations of ideas, values and/or
reality.
You will be required to submit and be
marked on:
Part 1 Production Design Plan
Part 2 Production exercises
Part 3 1-2 page Digital Booklet

During Unit 1 we have been studying the use of codes and conventions to produce
representations in media texts. Outcome 2 requires you to practically demonstrate
your knowledge of the theory we have explored by producing a music video and a
digital booklet for a song and band of your choice. The representations you choose to
portray will be clearly outlined in your Production Design Plan.
COPYRIGHT IMPORTANT INFORMATION
Students producing work for educational purposes are not
required to obtain copyright clearance. However, if you wish
to enter your work in competitions or broadcast it
electronically outside of a school context you will need to
obtain copyright clearance from the publisher of the song.

Part 1 PRODUCTION DESIGN

PLAN
A Production Design Plan or PDP is a
comprehensive design document media
students are required to create that
replicates the pre-production tasks
performed by industry professionals prior
to a shoot.
It acts as a first draft which your teacher
can offer you detailed feedback on in order
for you to prepare yourself fully for the
production phase.
The style, audience, and intention is to be designed by you, and should be clear in your
PDP and final product.
DUE DATE:
Friday 8th May
TASK 1
You need to prepare a production design plan for a music video and digital
booklet designed for a specific audience of your choice. You are required to
document every aspect of your planning stage. The list below details the very basics
of what needs to be recorded in your PDP. Remember, a good PDP details every
aspect of the creation of your media product, and is required to represent ideas and
planning both written and visually. The following subheadings are suggestions of
content that needs to be covered and will vary depending on the specific nature of
your production. Speak to your teacher for further information.
SUGGESTED HEADINGS FOR PDP
Cover page/ Contents
Inspiration
Ideas / Brainstorm / Thought process Intention / Aim
Target Audience Including audience profile, how they will consume the media product and how you
will appeal to them
Research Equipment, Genre (codes & conventions), locations, sfx, music, images, inspiration. You
must document every bit of research you do and how it will affect your final product. It needs to be
extensive and detailed.
Character development (personality, costume, appearance, production/story elements)
Locations - trial shots of locations, angles, discussion of location relevance and potential issues
(traffic, lighting, travel etc)
Equipment a detailed equipment list (& budget if appropriate)
Relevant story and production elements- what you want and how you will achieve this
Storyboards / Drawings of photos/ sketches of layouts
Script / Screenplay/shotlist (include all drafts!)
Timeline/ schedule
Release documents Location, talent, personnel, Music copyright
Authentication form This official form must be signed off on three times and included with your final
production.
Production exercises
Communications
Anything else relevant to your production.

**Please note that criteria 7 of the School Assessed Task how you used the PDP as a working
document for your final product and the realisation of your PDP in the final media product.
Therefore you will need to consider how you will document changes made from the PDP to the
final product. This could be done by leaving a small alterations box/section on each page,
attaching post it notes during the production and post production stage, or an alterations
table at the end that document the changes you made from your planning to the final
product. Due to authentication you are not permitted to change the PDP after initial
submission and no new or altered pages will be accepted.
Production
stage
PRE
PRODUCTION

PRODUCTION

Approva
l Date
A: Inspiration and Research
- Research the music genre you are creating and the common
codes and conventions used in these types of music videos.
Refer explicitly to at least three other music videos.
- Find some visual and written sources of inspiration or
resource material that will influence both your music video
and digital booklet.
- Brainstorm some ideas/settings/characters/camera
techniques/lighting etc that you may wish to use.
B: Treatment
- Create a pitch that outlines what two media products you will
create and how you will present them. (approx. 200 words)
VISIT: the below website (page 7-8) for details on how to
create a treatment:
http://www.screenaustralia.gov.au/documents/sa_public
ations/
ig/whatisasynopsis.pdf
C: Intention
- Provide a statement of intention. Consider, what are you
making? Why are you making it what purpose, impact and
outcome will it achieve? (250 words)
D: Target Audience (This must be specific)
- What type of people will you create these media products
for? Create a biography for the typical audience. Include a
photo, gender, age, likes, dislikes etc.
E: Techniques of Engagement
- What representations will you use? How will you
communicate this?
- What structure, codes and conventions will you use? Why?
- What production and story elements will you use and what
effect do you aim to create (at least 3 of each must be
discussed)?
F: Planning documentation
- Provide a story board (20 panels) & a script of your music
video
-Provide a shot list for your music video
- Provide a mock-up/sketch of your digital booklet
- Provide a schedule or timeline of filming and editing (when
will you film, location, who and, what props will you need?)
G: Record of filming:
- Provide one journal entry (200-300 words) after one of your

POST
PRODUCTION

Submission

production sessions. Comment on:

a) How you organised the production or shoot
b) What went well
c) What changes or alterations you had to make
H: Self- evaluation
- Provide a discussion of what you discovered while
undertaking the production process.
I: Comparison of Representation
- Which form best communicates your representation?
- Compare the representations of each of you forms.
- Which is your target audience more likely to consume?
J: Submission of Media Products and PDP
Your film must be submitted on a CD with the title and your
name clearly marked.
Your digital booklet must be submitted in hardcopy
Your PDP with all stages must be submitted.

Part 2: Production Exercise

DUE DATE:
Friday 8th May
You will plan, undertake and evaluate one or more production exercises to
develop skills appropriate to the technical equipment, applications and media
processes available to them. Each production exercise must stand alone. Each
media production exercise is accompanied by a statement of intention,
evidence of the exercise and an evaluation specific to the exercise. Think about
this as an experiment, or a trial run, you could focus on: how to communicate an
idea, achieving a particular effect, explore aesthetic quality, use a new
editing/filming technique etc

Please note that no material from your production exercises can be used in your final
product.
For each production exercise you are required
complete the following:

to

1. Intention:
Outline the purpose and intention of your
production exercise. You will need to discuss:
-The purpose of the technical exercise.
(Consider the role that the technique will play
in
your final product)
-How you will achieve this (Consider the steps
you will take, how you will demonstrate a technically accomplished exercise, what effect you
wish to achieve)
-What equipment you will use (Consider the possibilities and limitations the equipment may
present)
2. The technical exercise:
You will need to submit evidence that the technical exercise took place, this could mean

submitting 20-30 seconds of edited footage or sound.

3. Evaluation:
Link your exercise with your intention and discuss:
- The successes and failures you encountered
- How you overcame difficulties (What strategies you used and how you solved problems)
- The possibilities and limitations the equipment presented (evaluate the equipment, and your
use of it)
- What you learned from the process (How that will influence your final production)

PRODUCTION DESIGN PLAN & PRODUCTION EXERCISES RUBRIC

Very
High

Criterion 1
Analysis of how
different media
technologies affect the
construction,
distribution and
consumption of media
representations.

Criterion 2
Development and
preparation of a
media production
design plan in a
selected media form for
a specified audience.
Comments:

Total marks:

/10 =

High

Mediu
m

Low

Very
Low

Not
Shown

Part 3:
Media Process

DUE DATE:
Friday 27th June

You will now complete the media product based on a media production design
plan completed in Part 1. You must use your PDP as a working document throughout
the production and post production stages. You will need to document changes,
alterations and problems that rise and how you deal with these issues.
Please note that this, like all of the stages requires
excellent organisational skills. You need to allocate
time to film, edit and for a ruely quality production,
go back and reshoot or gather more shots and
scenes.
It is encouraged that you work with others so that
you can use each other during the production. This
will allow you to take it in turns to assist for your
friends production. However, according to the VCAA
you must be the director of the media product. You
will also need:
- Sound operator
- Camera operator
- First Assistant Director
- Actor/s

*** Please note you are required to submit your production and the PDP on this date. Only
pages that have been previously submitted and stamped will be accepted, no new material,
besides production and post production notes will be accepted. You may mark (as mentioned
previously) changes or difficuluties you faced while filming. For example on your shotlist you
may cross out a few shots and make a small note next to it commenting on how the weather,
or actors etc did not allow you to successfully film that angle.

Very
High

High

Mediu
m

Criterion 3
Application and
understanding of styles,
codes and
conventions
appropriate to the
selected media forms.
Criterion 4
Realisation of
individual/distinctive
media products
appropriate to the
intention for selected
audience/s that
demonstrates
appropriate style.
Criterion 5
Skill in the operation
of equipment and use
of materials and
processes appropriate
to the selected media
forms.
Criterion 6
Management of the
production of a media
products.
Criterion 7
Realisation of the
production design plan
in the media products.
Comments:

Total marks:
Overall mark:
SAT 1.2a&b
/10

/25 =

+ SAT 1.2c

/25

/35

Low

Very
Low

Not
Shown