Beruflich Dokumente
Kultur Dokumente
Visual Approach
Chapter 18
Greg Bauman, Josh Petty, Zack Magnuson
1. Have an Idea
2. Create the art
3. Integrate the Art
Instructional Designer
Writer
Art Director
Graphic Designer
Interface Designer
Art Staff
Production
Coordinator
Production Staff
Choosing an Artist
A common mistake is assuming one artist can do
everything. Each artist has their own strengths and
weaknesses!
Interface designers - design the graphic face of a
website or software program
Videographers - create dynamic images
Graphic designers - visual problem solving
Artists - specialize in a specific medium (print, film,
animation)
Treatment Meetings
Brainstorming Sessions
Every project should
consider graphic look and
feel
o Is everyone on the same
page?
o What requirements are there?
o Are there any parameters?
Treatment Meetings
Meet with your team
If you are working alone, bounce some ideas
off colleagues
Meeting should provide a distinct direction
for the overall visual approach; colors,
typeface, materials, styles, etc.
Document all decisions!
Things to Consider
Consider what graphics you have to have
Key Schematic Themes
o Size and S p a c e
o
o
Color
Style
Things to Consider
What medium will carry your storyline?
Graphics (i.e. picture books)
Text (i.e. text books)
Audio (i.e. e-learning courses)
Video (i.e. TED or YouTube)
Things to Consider
What influences your choice of medium?
Content (i.e. complexity, size)
Audience (i.e. age, intelligence, background)
Learning Environment (i.e. web, lecture)
Platform (i.e. E-Learning, hard copy)
Things to Consider
Size and Orientation
Hard copy
o dimensions
o graphics
o landscape or portrait
E - Learning
o vertical or horizontal scrolling
Differentiate - Consider your students learning styles
Style
Includes:
Typeface/Font
Color Palette
Amount of White Space
Type of Graphics
Style of Individual Graphics
Style - Typeface/Font
The fonts (size and style) used for different
sections of the paper, presentation, etc. can
create many types of moods. That includes
anything from light and informal to extremely
professional.
Real Estate
A mistake that some artists make is that they
attempt to make a presentation, website, etc.
more interesting by adding graphics to prime
real estate. This takes away from the
information being presented.
Navigation in E-Learning
Designs are more elaborate than print
sources
Users need to be able to know move from
page to page