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Radio One has a target audience of adolescents from approximately thirteen to 25 years of age.

This is
primarily due to the content of the show being current pop music, and features including practical
jokes and occasionally risqu games. This is furthered by the more colloquial stylisation of the
language which enables the casual listener to comprehend what is being said, for example the reporter
uses the phrase skipping classes as opposed to claiming that they are playing truant or failing to
attend lessons. Had they have used worded it in this manner, the relaxed and approachable format of
the show would have been lost, and their attempts to engage youths in the news will have been futile
for that article. Likewise, Newsbeat suggests that these are manageable segments which potentially
uninterested listeners would be able to digest in between songs. Short, snappy sentences are strung
into paragraphs to create a bulletin that is concise and to-the-point; over complication and
meaningless details are avoided. This is effective in the sense that the audience is not bombarded with
information that may not be relevant and could skew their grasp on the topic, i.e. Tony Blair's thanked
British troops in Afghanistan for the courage they've shown fighting the Taliban. He spent an hour
and a half talking to soldiers at the main British camp in Helmand province.
Note how there is little elaboration on the side of the reporter. They have summarised the issue in two
sentences, and have not littered the piece with further, and potentially confusing, material.
Radio Five Live, on the other hand, is seemingly more appealing to older generations who are
interested in the occurrences of the modern world, in terms of sports entertainment and elaborations
on the key headlines of the day/week. This is the result of the programming be dedicated to sporting
events and commentary of matches and races etc. In addition, there is a heavy emphasis on the news,
and the discussion of current affairs. The notion that this is directed at adults who are interested in the
subject matter of the station is reiterated through the heightened formality of the language used;
although it does not appear to have been taken from the pages of The Guardian, it is spoken in a way
which could provoke an intelligent and responsive debate or meaningful conversation with the
presenters/guests and those listening. Complex sentences and lack of unnecessary connectives means
the script reads in a sophisticated and mature way, permitting extra detail to be conveyed. This is a
good method of describing the issue in such a way that a larger proportion of the issue is covered, in
what remains a relatively short article, e.g. Tony Blair has said remarkable progress is being made in
Afghanistan - and Britain is committed to supporting the country. He was talking after meeting the
Afghan President, Hamid Karzai, in the capital, Kabul. At a news conference, Mr Blair said the
people of Afghanistan deserved to live in a proper democratic state.
Unlike the Radio One example, this details the extent of the effort of our Armed Forces and what
advancements are being made. Names of people are included, and repeated, to secure our knowledge
of who is involved with this story, and what their roles are.

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