Marketing Research Question Bank

Unit1:
1. Discuss the nature and scope of Marketing Research. Identify some
problems in different areas of marketing where marketing research can
be helpful.
2. What is experimental

design?

Discuss

the

various

methods

of

experimentation?
3. Define marketing research and elaborate the steps of marketing
research?
4. What are the different types of research design explain each with suitable
examples.
5. What are the different sources of experimental errors?
Unit II:
1. Design a Likert scale for measuring peoples attitude towards blood
donation. Discuss the problems encountered in attitude measurement.
2. Explain the various stems in sampling process. What are the various
advantages and the limitations of sampling?
3. What are the different scales used in data collection? Explain in detail
the likert scale and the semantic differential scale.
4. What sampling scheme will you use in the given situations? Justify your
answer in detail
a. A study to find out the preference of shampoos by people in the urban
market.
b. A survey to study the potential users of microwave oven in Delhi.
c. A survey to study the usage of laptops in the small office segment- All
India level.
Unit III:
1. What characteristics separate primary data and secondary data.
Discuss the various sources of secondary data.
2. Distinguish between:
a. Data and information
b. Simple and complex tabulation.

c. Mechanical tabulation and cross tabulation.

d. Field Editing and Central Editing/Office editing.
3. Explain with suitable examples the process of data editing, coding
and tabulation. What are the various problems in editing?
4. What is sampling design process, sampling frame. Explain with
hypothetical example.

Distinguish between stratified and cluster

sampling.
Unit IV:

1. Explain the various types of research reports. Briefly suggest a set of

guidelines for effective report writing.
2. Suggest the conditions under which one way ANOVA and Chi Square
test is to be conducted. Explain with example the application of
cluster analysis, multidimensional scaling and conjoint analysis.
3. Explain factor, cluster and conjoint analysis.
4. Design a marketing research proposal with a hypothetical plan.
5. What care should be taken while preparing a report.

Short Notes:
1)
2)
3)
4)
5)

Measures of central tendency.

Measures of dispersion.
Thurstone scale
Paired comparison scale
Limitations of marketing research