Corporate Social

Responsibility
And its effects on International
Business

CSR: a brief description

The European commission defines it as:
o concept whereby companies integrate social and environmental
concerns in their business operations and in their interaction with their
stakeholders on a voluntary basis

Has a synergetic effect on market orientation, business performances

and financial performances

CSR and Globalization

entering in a new environment represents a

challenge, it is necessary:
o to accept and model firms CSR to local
restrictions
o to adapt it to sociocultural norms and behaviors
o to ensure firms image would not be damaged by
the new operations

Google in China

to organize worlds information and make it

universally accessible and useful
2006 Google signs an agreement with the Chinese
Government
The Great Firewall
Of China
2011: after a cyber-attack
Google decides no longer
to censor its search results

From a political and economic perspective

Desire to access in a profitable and growing economy

Provide uncensored information
Support of U.S. expansion
and human rights activists
organization

Vodafone in Egypt
2003
Vodafone Egypt Foundation supported by civil
society
organization
Impact of the governmental
crisis on CSR
Shutdown
Shutdown
of all mobile
networks
Order to sent message to
placate the protest

Vodafone Egypt

The action was defined unacceptable

The firm defended its position against the strong
criticism explaining that:
o It could best balance the needs and safety of its
employees
o defended the customers freedom and service
o the aim was to not lose market share

Conclusion
Globalization impact on future performances
Positive future expectation for protection of human rights
and free flow of data
Invest more money in CSR actions
Create awareness about the distance from Western and East
World
Respect the social impact and provide better service

Thank you for your attention!

Questions?

References
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