Raymond Galicia

Instructor Elizabeth Thomas

March 30th, 2015
UWRT 1102-058
Media Asset or Liability?

Scoety and media in history]Big Examople

IE WORLD WAR 11 Should the media influence a society as much as it

does? EX: Nazi control over Germany's media made Germans not like
Jewish People. I'm asking this because I see so many teenagers on social
media believing anything they read. It interest me because people are too
apathetic to look the truth up.

The media's the most powerful entity on earth. They have the power to make the
innocent guilty and to make the guilty innocent, and that's power. Because they control
the minds of the masses.
-

Malcolm X

Everyone in the modern age has been exposed to or used some type of media.
22% of Americans use social networking sites throughout the day (Convince & Convert).
It is no surprise that most people get their news mainly from social media sites. You
would think being connected all the time, to so many things and people would be a good

thing, but sometimes that is not always the situation. Many people assume that the media
they are receiving is pure, unbiased, and true but that is not always the case. Media can
have its positive and negative sides.
Rajesh Kumar, a student at the School of Communication at the University of Doon,
said that media serves as the publics source of information, social outlet, and
entertainment. The media serves the public in so many ways that most do not even
realize. The media nowadays has the ability to get information across coast to coast. If
something were to happen in Japan, the United States would hear about it within hours.
These are the positive sides of media help can come within hours. Funds and donations
can be set up to help those who were affected. Another way the media can be used for
good is as a catalyst for a social change. Throughout the nations history media has been
used to create social movements, it was the biggest way of getting messages across a
huge spectrum. Social media can be used to summon rallies and crowds for a positive
change. Crowds came together in Egypt after posts of social injustice feelings were
mutual between citizens. The revolution started on January 25th of 2011. The revolution
consisted of marches, occupations, and strikes. The protestors focused on legal and
political issues. The protests were meant to be nonviolent but ended up with several
causalities and injuries. Social media was one of the main reasons the people of Egypt
came together to seek social change. Even though the protests ended up being violent,
there were several changes. Elections were held to bring new politicians to power.
Media comes in all types of forms, such as, print, online, and verbal. Newspapers
served as the media outlet for many years. Media is so much more accessible than it once
was in the past. This can have a huge impact on children. Studies done by the Pediatrics

and Child health group said that when children watch violent things on television, violent
behavior increases. Lets take wrestling for example, I have cousins who are obsessed
with watching mixed martial arts and wrestling. On multiple occasions they have gotten
hurt, and they have been sent to the hospital as well. I say that stuff like this portrayed on
the media should be more restricted or shown later at night. On the other hand television
has good effects. Shows like Sesame Street and Dora the Explorer teach kids important
things like the alphabet, manners, and cultural ideas. A lot of random facts that I know
today, I learned from watching childrens television programming when I was younger.
The media can be a dark and manipulative thing in society. Americans are known
around the world to have started wars and kill millions, but an average American does not
see that. They see every war we have been in as a fight for freedom or an act of courage.
Academia and the make war seem okay when they say Its a fight for freedom.
Personally I think war is a horrible thing and is unnecessary. If Americans would see the
unfiltered truth, they would hopefully change their minds. The news filters so much of
what actually goes on overseas to keep the public calm. The media in a way brainwashes
the people by what they put out into the mainstream. Edward S. Herman and Noam
Chomsky developed what is called The Propaganda Model. The model explained how
media was used as propaganda to manipulate the public. It studied the way propaganda
was used through economic, social, and political means. The model explained different
filters that the media uses to influenced people. One of the most common one is my
funding. Huge companies use television networks for advertising, and by doing this, the
television network makes millions and has money to fund its programs. Most of the
products advertised on television are things only privileged people can get and that is the

target of the big companies. Another example of how the media is filtered is flak. Flak
is the

Work Cited
"Convince and Convert: Social Media Strategy and Content Marketing Strategy."
Convince and Convert Social Media Strategy and Content Marketing Strategy. Web. 6
Apr. 2015. <http://www.convinceandconvert.com/social-media-research/11-shockingnew-social-media-statistics-in-america/>.