Beruflich Dokumente
Kultur Dokumente
Prepared for:
The Dallas Chamber of Commerce
Prepared By:
Gabriel Okoye
Trevor Deupree
Farah Hughey
December 2nd, 2013
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Table of Contents
1 ......................Title Page
2 ......................Table of Contents
3 ......................Letter of Transmittal
4 ......................Executive Summary
5 ......................Introduction
6 ......................Background
7 ......................Budget
8 ......................Staffing
9 ......................Conclusion
10......................References
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From: gxo120830@utdallas.edu
Sent: Monday November 11, 2013
To: Chelsea Pope, Director
Cc: <txd123230@utdallas.edu>; <axs131831@utdallas.edu>
Subject: Proposal
Dear Ms. Pope:
Farah Trevor Gabriel (FTG) Cyber Security System Solutions is pleased to provide our proposal
to The Cyber Security Initiative. Our company recently became aware of the Dallas City of
Commerces community service initiative to promote cyber security in the Dallas Forth Worth
metroplex. We believe the enclosed information sets FTG apart in our ability to be the best
resource for the Cyber Security System. We intend to be the leader in developing a community
action plan to provide Dallas business leaders, school systems, and citizens with the highest level
of cyber security.
As you may know, FTG Cyber Security System Solutions is a national consulting firm. We have
officers throughout the U.S., but call Texas our home. FTG is based in Plano and we have several
offices in the metroplex. Strategically, we plan to increase our presence in the DFW metroplex
by giving back to our community through public education on the seriousness of cyber security.
We look forward to assisting you with this due diligence process and would be pleased to discuss
our capabilities further. Funding for this initiative is very important to our firm and we look
forward to the opportunity of partnering with you on this important matter. If there is any need
for additional information, please contact me at 972-823-1111.
Best Regards,
Gabriel Okoye
Software Manager and Public Director
Executive Summary
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Marketing Team
Background:
Cyber-Security is a current issue that we see affecting many sectors in everyday life. The
problem is many people are unaware and uneducated on the topic and the consequences can be
devastating. Since the invention of the computer and Internet, people have sought to penetrate
these systems for economic gain and ultimately to cheat others for their work. In the past few
years, there has been a dramatic increase in the amount of online cyber-attacks on government
agencies, small businesses, and personal computers. In fact, The Wall Street Journal states,
about 72% of the 855 data breaches world-wide involves companies of less than 100 or fewer
employees (Wall Street Journal, 2012).
In recent years, Cybercrime has inflicted our society. According to Nir Ksheteri, in The
Global Cybercrime Industry, a cybercrime is defined as a criminal activity in which computers
or computer networks are the principle means of committing an offense or violating laws, rules,
or regulations (Ksheteri, 2010). Lately, businesses have been penetrated by foreign entities and
competitors to reveal business secrets and trade information, while normal citizens have been
targets of fraudulent scams, malware and viruses. In our technology driven culture and the
introduction to various new Internet reliant systems there are more vulnerabilities than ever
before. For example, in 2011, Citi Groups credit card customer database was hacked and 3,400
accounts were breached, causing a $3 million dollar loss (CNN, 2011). When Citi group got
hacked, they not only lost sensitive customer information but also the confidence of banking
customers worldwide. In todays competitive marketplace keeping the trust of the consumer is
the number one priority. Although Citi Group is one of the worlds largest banking and lending
institutions, they have the most technologically advanced security features and all the resources
available to protect against cybercrime. If this is happening to big businesses what can be said
about the small ones that dont have the capital to protect against these threats?
We have seen education systems and business enterprises making the switch to cloud
computing for storage, governments relying on smart power operating systems, and our utility
companies and other services relating to our energy and water supply are switching to automated
machines. Although much of the new technology is helping to cause better efficiency, they create
more problems then before. Recently, an Illinois water distribution plant was hacked by foreign
hackers. These hackers were able to get inside the master account, with the ability to turn the
pumps on and off. How much damage can water cause? Its more of matter of fact. Most of the
same software that is used to power nuclear power plants, factories, and oilrigs is the same
operated in this Illinois Water Plant (ABS CNS, 2011).
With the ever-evolving role computers are coming to play in our society, not enough is
being done to keep up with the trend. People of all ages need to be better aware of the effects
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Proposal:
In order to increase the awareness of the severity of cyber-attacks as well as the necessity
of cyber security FTG will promote National Cyber Security Awareness Month. We understand
that this is already a national program. However, we plan to open a Dallas Forth Worth branch of
the National Cyber Security Alliance. By doing so, we will begin educating the youth, small
businesses, as well as other constituents of the Dallas Forth Worth metroplex on how to better
combat this threat. With the establishment of our awareness program, we hope to empower
Dallas Forth Worth residents to no longer operate the Internet out of fear for the unknown but
rather the confidence of what to look out for.
The first thing we plan to do is establish a website that will serve as our centerpiece to
informing Dallas residents, small business members, and students on how to stay safe online.
Included in our website will be podcasts, informational videos, and a glossary of computer
related terms. Every week, we will team up with various technological leaders in the Dallas area
to deliver an informational talk session regarding current topics in the cyber-world and keep our
followers up to date with trends locally and nationally. Next, we will post videos on our website
ranging from general tips on ways to protect yourself at work, in video games, and at home. The
videos will serve to educate on the basic fundamentals of using computers safely and various
methods to combat current frauds and schemes. Our goal is to target three main groups through
our National Cyber Security Initiative:
1. Local schools
2. Small businesses
3. Local residents.
For the webpage, we will create a simple layout that is easily accessible for all ages. We
will give each category its own drop down menu and under each menu will be the topics we want
Budget:
The budget needed chosen to implement this project fits well with FTG Cyber Solutions,
our sponsor. Modern technology is making information easier to store and convenient for people
to access. A majority of our expenses will come from methods of targeting people outside the
online sector. Considering we are a software firm, we have access to a lot of the tools and
materials to promote ourselves online, but advertising off-line will require us to higher a
marketing team that will allow us to reach appropriate audiences. In order to put this plan into
motion we have estimated it will cost $237,340 for one fiscal year. We have simplified the usage
of funds in order to make sure money is distributed on time and kept within the parameters we
have set.
Items that have been implemented in our budget are cost effective and are aimed at
maximizing total program awareness among local Dallas residents. The marketing team will
consist of 3 members and require a salary of $35,000 per year. This salary will be based on 5
days a week, eight hours a day work-week. To start up our webpage, we already possess the
resources necessary to build it. $500 will be used to secure our domain name and online contract
for a 5-year agreement. Since our webpage will serve as one of the most important pieces to
relay information to our audience we have allocated $50 a month in servicing fees to account for
changes such as new features, uploads, and upgrades to operating systems. To correctly
implement a podcast feature on our webpage that will allow for the creation of new high quality
podcasts will cost $300. This will make sure we are licensed to use the program for two years.
We have also included $60 a month for podcast servicing.
Much of the cost allocated will remain the responsibility of the marketing team to
properly reach our audience. Set aside is $5,000 for two thirty second advertisements on the
radio, $20,000 for 10 billboards held for one month at a time, and $15,000 for the printing of
30,000 color flyers with a cost of $30,000 for each flyer to be mailed via USPS First Class
Priority Mail. Next, to pay for the Cyber Security Specialists, we will pay two specialist a salary
of $20,000. This number will be based on two days of work a week (part-time position). Our
Panel of Victims will consist of five people valued at $5,000 for the entire year. (See budget on
the following page).
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Cost
$500
$300
$300
$240
$5,000
$20,000
$15,000
$30,000
$40,000
$25,000
$105,000
Totalamountprojectedfor2014
$237,340
Staffing:
For our expert team we have chosen to enlist the help of cyber security specialists, a
panel of victims affected by cyber-attacks, and marketing team. Our panel of cyber security
specialists will need to be well qualified and meet certain criteria in order to be considered. The
cyber security specialists that we chose to enlist are from our own company and have been
trained to meet our specifications for this project. They are necessary to show exactly how the
cybercrime takes place with their expertise. As odd as it may sound, we hired a panel of victims
that were affected by cyber-attacks. This adds clout to the seriousness of our goal to help the
community with this issue we are hiring people that were directly affected to help give the
presentations. People will take the threat of cyber-attacks more seriously if they hear it from the
horses mouth themselves so to speak. Without having a human interaction throughout our
awareness program, people will not take us seriously and probably will not take anything away
from our program. Last but not least we chose to enlist the help of a marketing team. This team is
essential in the planning as well as the delivery of the product. This team is overly qualified
having being trained at one of the best business schools in the state of Texas. Because the
members of this group have local roots they will be able to better advertise the product thus
bringing a higher turnout for our awareness program.
Conclusion:
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References
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