Lesson #1 (in novel study unit): The Effects of Cyberbullying

Morgan Deacon

Lesson
Components
Identification of the
Class
Virginia Standards of
Learning & National
Educational
Technology
Standards (Students)

Unit Overview

Lesson Objectives
(KUDs)

Description
Subject: English
Grade: 8
Number of Students:26
Virginia SOL:
8.3-The student will analyze, develop, and
produce creative or informational media
messages.
a) Evaluate the persuasive/informational
technique being used in nonprint media
including television, radio, video, and
Internet.
b) Examine how values and viewpoints
are included or excluded and how the
media can influence beliefs, behaviors,
and interpretations.
NETS-S:
Students apply digital tools to gather,
evaluate, and use information.
This lesson is an introduction to the novel study
Thirteen Reasons Why by Jay Asher. Prior to this
lesson students have learned about pathos, ethos, and logos
along with other persuasive techniques. Students have also
learned the importance of demographics in advertising. The
students will then use this knowledge to analyze the Make
It Happy Super Bowl commercial. Following this activity,
students will create their own Super Bowl commercial that
addresses bullying and/or cyberbullying.

The student will know different

persuasive techniques used in
advertising.
Students will know the difference

Materials
Procedures

between bullying and cyberbullying.

The student will understand that
persuasion techniques are an important
skill in communicating ones intended
message.
The student will analyze a Super Bowl
commercial in order to create their own
commercial using persuasive techniques
along with addressing the topic of
bullying.

Laptops/computers and headphones

SUPER BOWL ADVERTISMENTS handout
1. Let students get out their computers and
headphones. (Make sure to remind them
only to use the headphones while watching
the clips).
2. Have students watch the presentation on
the computer.
3.Then have students work independently to
analyze three other advertisements.
As the students are working independently
the teacher is circulating around the room to
observe and assist students as needed.
4. After the students have completed the
handout. Conduct a whole-group discussion
to go over the answers.
5. Explain the homework assignment.
Now that you have an idea of what
cyberbullying is, you will create your own
cyberbullying/ bullying commercial that will
be viewed during the Super Bowl! Tonight for
homework create a brainstorm for your
commercial. (You will receive further
instructions for the assignment in the
following class.)

Assessment &
Evaluation

In your brainstorm you should include:

-the product you will be advertising
-possible persuasive techniques
-your target audience
Formative:
Circulating around the room as the students
complete the handout.

Collect SUPER BOWL ADVERTISMENTS

handout
Summative:
The students will create their own Super Bowl
commercial through a multimedia project.

Reflection:
This would be a great mini lesson for students for a homework
assignment (as long as students understand persuasive techniques.
The video is short enough that it students will not be bogged down by
the assignment. However, I would prefer for the class to have more of
a discussion on what bullying and cyberbullying rather than giving
them all of the information at once. Nevertheless, I feel using a video
clip (i.e. a Super Bowl commercial) is a great way to foster student
engagement and motivation.