Beruflich Dokumente
Kultur Dokumente
1.Purpose
Thepurposeofthispolicyletteristolayouttheexpectationsofthedistrictwithregard
tostaffandstudentuseofsocialmedia.Theintentofthepolicyistoclarifythe
expectationsofdistrictleadershipregardingtheuseofsocialmediaanddigital
communicationplatforms.
2.ScopeandDefinitions
Socialmediaasusedinthisdocumentshallrefertowebsites,mobileapplicationsand
communicationsplatformsthatare1)usedtoconnectpeopleand2)availabletothe
public.Theseapplicationsinclude,butarenotlimitedto,toolssuchas:
Facebook(includingMessenger)
Twitter
Google+
LinkedIn
Instagram
Snapchat
Tumblr
WhatsApp
Pinterest
Flickr
Vine
Blogs(variousplatforms)
Thispolicyiscreatedwiththeunderstandingthatsocialplatformsarevariedand
constantlychanging.Socialmediawillbeusedtorefertoanysimilarlyfunctioning
platform.
3.GeneralPrinciples
Socialmediahasbecomeanintegralpartofthelearningexperienceforstudentsand
teachers.Itcanbeusedtoconnectaroundcontentandcurrentevents,serveasa
professionaldevelopmenttool,andasavectorfordifferentiation.Assuch,thedistrict
recognizestheeducationalneedforsocialmedia.
Thedistrictalsorecognizesthatsocialmediacanserveasavaluableconnection
platformforstaffwhentheyleavethebuilding.Thedistrictrecognizestherightofstaffto
maintainapersonalonlinepresencethatisseparatefromtheirdutiesasprofessional
educators.
However,itisimportanttorecognizethatthelinesbetweenpersonalandprofessional
livesareeasilyblurredonsocialmedia.Thispolicyexistsasasignposttohelpguide
staffandstudents.Itisimportantthatifyouhaveanyquestionaboutaparticularsocial
mediaissuethatyoubringittotheattentionofdistrictleadership.
4.SocialMediaInteractionwithStudents
Staffmembersarerequiredtomaintainaprofessionalrelationshipwithstudents.Any
communicationwithcurrentstudentsonsocialmediamustbedistrictrelatedandwithin
thescopeofstaffsprofessionalduties.ItisimportanttonotethattheChildrensOnline
PrivacyProtectionAct(COPPA)requiresparentalconsentforanyonlinecontentthat
collectspersonalinformation(suchasfullname,addressandphone)fromchildren
under13.Suchinformationiscommonlyrequiredtoregisterforsocialmediaplatforms.
Staffmembersareencouragedtousedistrictadministeredcommunicationmethods
(suchasassignedemailaccounts)tocommunicatedirectlywithstudentsaboutofficial
matters.Intheeventthatthereisaneedtocreateasocialmediapresence(foraclass
projectorclub,forexample),thenstaffwillbeaskedtocreateaprofessionalidentityfor
thatpurposewheneverpossible.
Staffshouldnotconnectwithcurrentstudentsorparentsonsocialmediaforanyreason
otherthantofacilitateclassroomorprofessionalcommunicationandthese
communicationsshouldoccurondistrictprovidedcommunicationtools.Ifastaff
memberwishestocreateasocialmediasiteforeducationalpurposes,theymust
requestapprovalbysubmittingthe
SocialMediaSiteAuthorizationForm
.Ifthesocial
mediasiteisapproved,thestaffmembermusthaveparentpermissionfortheir
son/daughtertobeamemberofthatsite.Friending,Following,orotherwise
connectingwithcurrentstudentsortheirparentsoutsideoftheeducationalcontextis
stronglydiscouraged,unlessthestaffmemberandstudent/parenthaveapreexisting
familyorpersonalrelationship.
5.StaffUseofSocialMedia(OnDuty)
Staffuseofsocialmediaduringinstructionaltimeshallbelimitedtoonlythatusewhich
supportstheeducationalmission.Staffareexpectedtolimitusetothosetasksand
interactionsrelevanttotheirspecificteachinggoals.Useofpersonalsocialmedia
accountsduringtheeducationaldayisexpresslyprohibited.
Socialmediaisoftenusedasamediumforsharingresourceswithstudents.Media
usedineducationalsettingsfallunderseverallawsregardingproperuse.Allmedia
(print,audio,video,electronic)iscoveredbycopyrightlaw.
Useofmediaineducationalsettingsmaybeallowedunderthefollowingexceptions:
CreativeCommonslicenses
link
FairUseguidelinesforcopyrightedmediaineducationalsettings
MediathatispartofthePublicDomain
link
link
6.StaffUseofSocialMedia(OffDuty)
Thedistrictrecognizesthefreedomofspeechandexpressionrightsofeachstaff
member.However,employeesareencouragedtorecognizethattheirfreedomsexist
withinthecontextofaverypublicandsacredroleasaprofessionaleducator.
Employeesshouldbeawarethattheirposts,evenifprivate,couldendupbeingviewed
byschoolanddistrictleaders,fellowstaffmembers,students,parents,andthe
communityatlarge.Aspaidrepresentativesofthedistrict,staffmembersshouldstrive
tomaintainprofessionalismatalltimes.
Specifically,staffshould:
Refrainfrompostingconfidentialinformationaboutstudents,parentsorstaff
Refrainfrommakingnegativepubliccommentsaboutstudents,parents,orstaff
Refrainfrompostingspecificinformationaboutschoolordistrictpolicies,
procedures,orinternalevents
Maintainaprofessionalbearingbynotpostingillicitorillegalphotosorcontent
Notengageinbehaviorofanintimidatingorharassingnature
Districtpersonnelwillbeexpectedtoreceiveannualprofessionaldevelopmentondigital
literacyandsocialmediabestpractices.
Staffwillbeprovidedwithacceptableuse
trainingregardingdistricttechnologyandnetworks,aswellasupdatedinformation
aboutanyadjustmentstothispolicy.
7.StudentUseofSocialMedia
Studentuseofsocialmediaduringinstructionaltimeshallbelimitedtoonlythatuse
whichsupportstheeducationalmission.Staffareexpectedtolimitusetothosetasks
andinteractionsrelevanttotheirspecificteachinggoals.Studentuseofpersonalsocial
mediaaccountsduringtheeducationaldayisstronglydiscouraged.
Atthestartoftheschoolyear,studentswillcompleteageandtool/deviceappropriate
trainingwithregardstocomputerandinternetsafetyandacceptableuse.Thetraining
willcoverthetopicsof:
acceptableuseofdistrictequipmentandnetwork
socialmediasafety
digitalcitizenship/cyberbullyingwhileusingdistrictandpersonal
computers.
propersearchtechniques
informationsecuritybestpractices
RedUnifiedSchoolDistrict
SocialMediaSiteAuthorizationForm
Employeeswhoinclineincreatingandmaintainingadistrict/schoolsocialmediasitemustfirstcompletetheRed
UnifiedSchoolDistrictSocialMediatraining.Oncethetraininghasbeencompleted,filloutthefollowing
authorizationformalongwithdocumentationofcompletionoftheSocialMediatrainingtoobtainapprovalfromthe
schoolprincipalordepartmentsupervisor.Ifapprovalisgranted,acopyoftheauthorizationformmustbekept
onfileattheemployeessiteandallemployeeswhohaveaccesstothesite(siteadministrators)mustkeepa
copy.Boththesitesupervisorandthesocialmediasiteadministratorarefullyresponsibletoregularlymonitorthe
siteactivityandwillnotifytheirschoolsupervisor
immediately
ofanymisconductonthesite.
Date:
_______________
EmployeeName:
_________________________
School/Department:
________________________
EmployeeTitle:
_________________________
DistrictEmail:
______________________________
NameandURLofsocialmediasite:
___________________________________________________
Purposeofsite:
__________________________________________________________________
SocialMediatrainingcompletiondate:
_____________
Documentationattached:
____yes____no
Siteaccountinformation:
EmailAssociatedwithsite
:_____________________________
Username:
________________________________
Password:
_____________________________
Individualswithsiteaccess:
Name
:________________________________
Title:
_____________________________________
Name
:________________________________
Title:
_____________________________________
Name
:________________________________
Title:
_____________________________________
Schoolprincipalordepartmentsupervisorapproval:
____yes____no
Name
:________________________________
Title:
_____________________________________
Signature:
__________________________________
Date:
______________________
RedUnifiedSchoolDistrict
SocialMediaPermissionForm
Date:____________________
SiteAdministratorname:__________________________________________________
SiteURL:______________________________________________________________
Class/Clubname:_______________________________________________________
Purposeofsocialmediasite:_______________________________________________
______________________________________________________________________
*SiteAdministrator,pleasefillouttheinformationabove
Aspartofyourchildseducationalexperience,yourchildsteacherorclubsponsorhas
createdasocialmediasitethroughtheRedUnifiedSchoolDistrict.Thissitemaybeused
bothduringandafterschoolhours.Throughthissite,yourson/daughterwillbeableto:
postcomments
postpicturesorvideos
interactwithotherpeermembersandsiteadministers
Yourson/daughtersnamewillbepublishedonthissite,however,astheparent/guardian,you
mayselectyourson/daughterslevelofinteraction.Thissitewillberegularlymonitoredby
thesiteadministratorandschool/sitesupervisor.
Option1
Iherebygrantpermissionformyson/daughtertobefullyinvolvedintheaboveRedUnified
SchoolDistrictsocialmediasitethatisstatedaboveandacknowledgethatmyson/daughters
name,pictureorvideoswillbepublishedonthissite.
Parent/GuardianSignature:_____________________________Date:____________
Option2
Iherebygrantpermissionformyson/daughtertousetheRedUnifiedSchoolDistrictsocial
mediasitethatisstatedabovebutrequestthatmyson/daughterdosousingananonymous
accountandthattheirimagenotbepostedonthesite)
Parent/GuardianSignature:_____________________________Date:____________